Blessing Gifts Busta portafortuna by Weiquan Long

Ferro Grafica · 2020

Blessing Gifts Busta portafortuna

by Weiquan Long

A' Design Award di Ferro 2020 in Grafica
CLIENT: China's Guangdong province environmental protection publicity and education center/ The brand of YEAH EP
Estimated Number of Design Views: 10,075
Verification code 9C7F7A9CBB · Verify this award

View at A' Design Award Press Release

Colors

About Blessing Gifts Busta portafortuna

Blessing Gifts è un progetto di busta rossa realizzato per il Capodanno cinese dell'anno della Scimmia. La busta è realizzata in carta verde e misura 85 per 165 millimetri. L'illustrazione raffigura una scimmia il cui volto è formato da una nuvola che cammina, il personaggio dei cartoni animati di un marchio di educazione ambientale del Guangdong, in Cina. Il nome del progetto richiama un'espressione cantonese che significa "molto buono". Slogan e illustrazioni uniscono gli auguri di Capodanno a un invito alla tutela dell'ambiente. Le buste sono state distribuite gratuitamente ad aziende e privati.

About the A' Design Award di Ferro

Blessing Gifts Busta portafortuna ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Blessing Gifts Busta portafortuna sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Blessing Gifts Busta portafortuna è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.

Press Kit

Unique Properties: "YEAH EP" brand cartoon is a walking cloud named P. The language of Guangdong in China is Cantonese. During the Chinese New Year of the Monkey, P played the role of monkey in the form of "Monkey sai lei" in Cantonese through slogans and illustrations (such as "Don't waste new"), meaning "very good". "New Year's Eve", "Spend New Year" and "Happy New Year." We call on people to join the pleasant "Simon Monkey" environmental protection during the New Year and enjoy an eco-friendly life.
Dimensions & Packaging: DIMENSION:85mmX1mmX165mm
Tags: Environmental, protection charity, Chinese New Year, Monkey, Blessing envelope, New Year's money
Production Technology: Green paper
Design Challenge: Turning a cloud cartoon into a monkey is a challenge, which involves finding the facial features and expressions of the monkey.
Research: Starting from the development status of red envelopes, based on the design theory of red envelopes, with redesign as the main means, combined with Guangdong characteristics and festival customs, red envelopes were redesigned. From the perspective of color, material and pattern. In order to better reflect the charm and connotation of Lingnan culture, the traditional elements of Lingnan have been improved in form and their connotation has been sublimated. The combination of exploration and the design of red envelopes can present a variety of colors for everyone. Guide profits to the end.
Inspiration: New Year's Day is a sealed design packaging, which uses various elements of traditional China to carry out packaging in an innovative and modern way. Red envelopes are used to convey blessings and environmental protection views.
Project Duration: January 2016 guangzhou, China
Operation Flow: The New Year's Eve of the Monkey is a sealed design package, specially tailored for environmentalists, and shows a different environmental attitude from SHOW. Use advertising life to warn everyone to pay attention to environmental protection during the New Year, everyone responsible thinking and publicity. In terms of communication, Monkey Monkey Group distributes it free of charge to enterprises and individuals, and promotes it through Guangdong's famous environmental education platform "Guangdong Environmental Protection and Guangdong Fashion", calling on everyone to raise environmental awareness and understand the importance. Environmental protection.