Argento Interni · 2020
Yum Rob Interni di ristorante
by Zhidong Du
- A' Design Award d'Argento 2020 in Interni
- CLIENT: MET Creative Brand
- Estimated Number of Design Views: 32,497
- Verification code 0F527A8D69 · Verify this award
Colors
About Yum Rob Interni di ristorante
Yum Rob è un ristorante intelligente a tema situato nella città di Hengshui. Gli interni si estendono su 450 metri quadrati e seguono uno stile moderno ed essenziale. L'ingresso presenta un arco circolare ripreso dall'immagine del robot del brand, incorniciato da acciaio inossidabile a specchio. Le superfici a specchio sui tre lati del corridoio interno danno vita a un passaggio immersivo. Strisce luminose colorate e luci in fibra ottica sul soffitto plasmano l'atmosfera visiva. L'area d'attesa dispone di sedute a gradoni che guidano il flusso dei movimenti e accolgono un maggior numero di ospiti. Una proiezione panoramica completa l'ambiente della sala da pranzo.
About the A' Design Award d'Argento
Yum Rob Interni di ristorante ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Yum Rob Interni di ristorante sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Yum Rob Interni di ristorante è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- Yum Rob is the first future concept theme smart restaurant in Hengshui City. The designer adopts modern, simple and fashionable design style, through digital hardware, personalized products and humanized service, and in the way of technology and food, to bring immersive dining experience to customers.
- Dimensions & Packaging
- The project covers a total of 450 square meters. The three sides of the inner extension channel adopt mirror surface to create "immersive" punch memory point and increase brand perception. It enables customers to take into account all kinds of experience in comings and goings.
- Tags
- Interior, Future, Smart Restaurant, Modern, Fashion, Immersive,
- Production Technology
- The entrance extracts the circular arc element from the robot image of the brand, combining with the mirror stainless steel material surrounding, bringing people a sense of mystery and unknown. The use of color light-emitting strip creates a sweet and joyful visual feeling, while presenting a sense of ritual and illusion of the scene.
- Design Challenge
- The top of the box uses optical fiber lights to enhance the visual atmosphere of the space. The panoramic 360-degree stereoscopic projection with a strong sense of the future creates an "immersive" dining environment through acousto-optic technology, presenting diverse and dramatic visual effects for customers.
- Research
- As more and more consumers are used to meet their various needs for catering through online channels, the current catering management system is not limited to cash register, but also a connector between restaurant, platform and guests. The new technology and experience will become the focus of the next development of the catering industry.
The cartoon IP image of VIVI can not only attract people's attention as a selling point, but also form its own visual symbols to increase brand recognition. - Inspiration
- The core of this case is to transform the abstract brand concept into a perceptible and communicable space language, and increase the benefits for business operation. Therefore, in front of the door design, the designer uses a very architectural image to show "taste" and "future" in different directions. The bold and bright color layout make the restaurant become beautiful and striking in this street.
- Project Duration
- The project started in February 2019 in Hengshui and finished in March 2019 in Hengshui.
- Operation Flow
- The waiting area is equipped with stepped seats, reasonably planning the customers' moving line, which can accommodate more people to wait for meals. Meanwhile, it subtly changes the atmosphere of the whole space, creating a cinema like audio-visual enjoyment. Semi matte paint is used on the walls around to enhance the depth of the space. The logo is embedded with the LED display screen, which brings rich spatial emotions by changing different expression forms.
- Patents
- Copyrights belong to Zhidong Du, 2019.
- Image Credits
- Image #1: Photographer Ming Chen, Entrance, 2019.
Image #2: Photographer Ming Chen, Waiting Area, 2019.
Image #3: Photographer Ming Chen, Dining Area, 2019.
Image #4: Photographer Ming Chen, Stairs, 2019.
Image #5: Photographer Ming Chen, Box, 2019.
