Il progetto Crave Applicazione Mobile di Anjali Srikanth è un vincitore molto stimato del prestigioso 2020 A' Design Award di Ferro nella categoria Design di Interfacce, Interazione ed Esperienza Utente.
FerroInterfaccia· 2020
Crave Applicazione Mobile
Cliente: Capgemini
Vincitore del premio A' Design Award di Ferro nella categoria Interfaccia
Vincitore del Premio Verificato
Verifica lo Stato del Premio per #96149Il Design
Informazioni su Crave Applicazione Mobile
Un'applicazione mobile, Crave fornisce una risposta per ogni desiderio. Crave, un servizio di ristorazione consolidato, collega gli utenti a ricette e ristoranti, pianifica le prenotazioni dei pasti e offre una comunità in cui gli utenti possono condividere le loro esperienze. Crave presenta un layout a griglia di foto in stile bacheca con contenuto visivo. Attraverso un design minimalista e colori brillanti, ogni schermata dell'interfaccia offre funzionalità chiare incoraggiando il coinvolgimento dell'utente. Usa Crave per migliorare la propria cucina, scoprire nuove cucine e diventare parte di una comunità che incoraggia l'esplorazione e l'avventura culinaria.
Il Riconoscimento
Informazioni sul A' Design Award di Ferro
Crave Applicazione Mobile ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Crave Applicazione Mobile sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Crave Applicazione Mobile è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.
Dietro il Design
Press Kit
Crediti, membri del team e dettagli tecnici forniti dal designer.
- Proprietà Uniche
- Crave serves to answer the basic and primal question of, what are you craving? A visual discovery engine, the application connects users to their desired recipes and restaurants. Crave consolidates the end to end food ordering experience from the beginning of the process, where the chat-bot helps determine where and what to eat, to the end of the process, where the user makes a table reservation. From social networking, to earning badges, to improving one’s culinary skills, the team hopes that those who use Crave become excited to play, learn, and discover new culinary adventures.
- Dimensioni e Confezionamento
- The Crave mobile application is designed for the iPhone X screen size, orientation in portrait mode, with 5.8-inch OLED screen with a 2436-by-1125-pixel resolution at 458 ppi.
- Tag
- food, food application, visual discovery, table reservation app, restaurant app, consumer app, conversation design, diet app
- Tecnologia di Produzione
- Interface, key frames, and prototypes were designed iteratively with Figma. Adobe Photoshop and Illustrator were utilized to develop graphic elements that evoke the emotional and visual identity of the application. Adobe After Effects was used to produce the submission video with musical effects and composition developed onsite by a sound engineer that utilized FL Studio 12.
- Sfida Progettuale
- An application that caters to the broad category of food, the challenge was to understand the user’s needs, determine prioritization, and appeal to the target audience. Furthermore, in such a saturated market, the team needed to positively distinguish our application from the rest of the competition. With unique and electrifying color combinations, to utilizing conversation design, to the ability to foster community through sharing culinary experiences, Crave creates a hybrid that is both familiar in some of its elements, yet new and unique in presentation and design.
- Ricerca
- The breadth of our research spanned across many food related platforms, including visual discovery, food delivery, and cooking blogs. Our analysis determined the pros,cons as well as the design and market trends of each platform. We discovered that while many food applications understand the significance of convenience and efficiency competitors fail to personalize the user experience. Crave celebrates these individual stories as an inclusive and personalized food application that answers everyone’s food craving.
- Ispirazione
- Food just the thought of it makes everyone’s mouths water and smiles wider. We remember our grandmother’s famous recipes or our favorite childhood meals and we are reminded of fond memories that bring us joy. Our team recognizes that each person has a unique relationship with food and a deeply personal food journey. Crave celebrates everyone’s individual relationship with food by providing a personalized platform that allows users to inspire, explore, and create a community that thrives in culinary exploration.
- Durata del Progetto
- Young design professionals based in San Francisco, Anjali Srikanth Mary Camara and Noelle Robbins put their heads together to come up with an innovative yet useful application idea that revolved around their love for food. Inspired by the need for a consolidated food application that inspired users through visual discovery, while also providing the ability to reserve tables, we asked our colleagues, Justin Hull and Regita Handijaya based in Columbia, South Carolina to join our project. The development and refinement of the Crave application spanned for approximately five months between October 2019 to February 2020.
- Flusso Operativo
- The application features a minimalist design system with vibrant colors and attractive interface animations. As the main purpose of this application is to inspire the user, several of the interface frames feature a pinboard-style photo grid layout. The seamless enter and exit animationsare designed to suggest a unified flow throughout the application, which creates a cohesive user experience from the initial craving/inspiration to the final moments of interaction, such as writing a review
- Membri del Team
- Anjali Srikanth
Justin Hull
Mary Camara Concepcion
Noelle Robbins
Regita Handijaya - Crediti Immagini
- Video Sound Credits: Audio Engineer Hendrik Camara, Crave, 2020
Video Credits: Videographer Justin Hull, Crave, 2020
Image 1: Designer Anjali Srikanth, Crave, 2020
Image 2: Designer Regita Handijaya, Crave, 2020
Image 3: Designer Justin Hull, Crave, 2020
Image 4: Designer Mary Camara Concepcion, Crave, 2020
Image 5: Designer Justin Hull, Crave, 2020
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