Argento Articoli Sportivi · 2020
SU-2 Kiteboards Etno Collection Tavola da kitesurf
by Mateusz Obarek - Gravite Design
- A' Design Award d'Argento 2020 in Articoli Sportivi
- CLIENT: Su-2 Kiteboards
- Estimated Number of Design Views: 37,697
- Verification code 2FDFB6EC44 · Verify this award
Colors
About SU-2 Kiteboards Etno Collection Tavola da kitesurf
La Etno Collection di SU-2 Kiteboards è una serie di tavole da kitesurf ispirate al design e alla tradizione africani. La collezione comprende cinque tipologie di tavole, ciascuna destinata a un'attività differente, tra cui lightwind, freestyle e tavole split. Le tavole split sono composte da tre elementi. Ogni tavola è realizzata in legno e carbonio e misura 450 mm di larghezza e da 1480 a 1550 mm di lunghezza. I motivi stampati e colorati richiamano maschere e scudi tradizionali. Le grafiche sono applicate mediante stampa digitale. La collezione è stata sviluppata in Polonia tra il 2017 e il 2019.
About the A' Design Award d'Argento
SU-2 Kiteboards Etno Collection Tavola da kitesurf ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che SU-2 Kiteboards Etno Collection Tavola da kitesurf sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. SU-2 Kiteboards Etno Collection Tavola da kitesurf è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- The new SU-2 kiteboards ETNO collection 2017/19 is a reference to the African roots. Colorful masks are flying shields in the hands of warriors. These are kiteboards for people overcoming their borders, wandering the land and sea, conquering the skies. SU-2 is the first kiteboard brand that reminiscent of African design and tradition in a modern way.
- Dimensions & Packaging
- 450 mm x 50 mm x 1480 mm to 1550 mm,
The collection consists of 5 types of boards. Each type is designed for different activities. The collections are made of lighwind, freestyle and split boards, composed of three elements. They are made of wood and carbon. - Tags
- kiteboards, su2, gravite, obarek
- Production Technology
- Digital print design, wood and carbon board
- Design Challenge
- The challenge was to create an original collection of boards. The kitesurfers community is very hermetic, it can be compared to a tribe. Kitesurfing is a colorful sport. this is how the idea of creating boards inspired by African warriors arose each kitesurfer struggles with the watt and the sea, overcomes his weaknesses
- Research
- Analyzing the kitesurfing market, we came to the conclusion that the competition projects do not have a leading idea. They are based mainly on geometric abstract motives. Our thinking went in a different direction, each collection must have ideas based on the personality of the sport. We compared the users to warriors who overcome their weaknesses while practicing this sport. They fight the waves and the wind which gives them happiness
- Inspiration
- African Roots Inspired
- Project Duration
- The project started in 2017 and finished in Poland in 2019
- Operation Flow
- The Su2 brand has thirty years of experience in the production of boards. The company is a precursor who started producing boards in 1999. Many years of experience and an original approach to the design of boards have made the company one of the leaders in the manufacture of this equipment.
- Image Credits
- photographer: Jakub Obarek /
designer: Mateusz Obarek / designer: Maciej Pokoński / constructor: Mariusz Karaźniewicz / model: Kasia Jaworska, Piotr Zabierzowski
