Press Release
Haejun Jung - Feelament Is Honored with the Platinum A' Design Award for Perception Cafe in Interior Space and Exhibition Design
Haejun Jung - Feelament of Flmt Llc acknowledged for interior space and exhibition design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Perception Cafe by Haejun Jung - Feelament of Flmt Llc, designed for Perception, has been granted the Platinum A' Design Award in the Interior Space and Exhibition Design category. The result belongs to the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Platinum A' Design Award Means
The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
More About Perception Cafe
This small warm wooden feel cafe located on the corner of crossroad within a quiet neighborhood. The centralized open-preparation zone makes a clean and extensive experience of barista's performance to visitors everywhere that bar seat or table seat in a cafe. The ceiling object called "Shading tree" starts from the backside of the preparation zone, and it covers the customer zone to makes the entire atmosphere of this cafe. It gives an unusual spatial effect to visitors and also become a medium for people who want to be lost in thought with flavorous coffee.
About Haejun Jung - Feelament
Haejun Jung is an architect and creative designer who has associate membership in AIA. He is leading a multidisciplinary architecture firm the Feelament and his works are mostly based on data and computational processes with sensibilities. He is an invited professor at Dankook University and an adjunct associate professor at Ajou University in S.Korea. He currently looks to open the boundaries of conventional practice by a fresh and exploratory approach to design with cutting-edge technologies.
About Flmt Llc
A MULTIDISCIPLINARY ARCHITECTURE FIRM.#INDUSTRY 4.0 #DATA-DRIVEN #COMPUTATIONAL #WITH SENSIBILITY
Award Record
Haejun Jung - Feelament of Flmt Llc is a winner of 1 A' Design Award, including this recognition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/100227
- A' Design Award Page: https://competition.adesignaward.com/100227
- Media Showcase: https://www.designnewsroom.com/!100227
- Laureate Profile: https://designers.org/d/255112
- Further Information from the Laureate: https://www.instagram.com/perception_coffee/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Perception Cafe
- Function
- Cafe
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Saddle Brown, Sienna, Peru and Maroon
- Images
- 5
- Client
- Perception
The Recognition
- Laureate
- Haejun Jung - Feelament
- Country
- Republic of Korea
- Brand
- Flmt Llc
- Recognition
- Platinum A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #100227
Credits
- Image Credits
- 5: ⓒFeelament, Perception, 2020.
Design Details
- Unique Properties
- This small warm wooden feel cafe located on the corner of crossroad within a quiet neighborhood. The centralized open-preparation zone gives a clean and extensive experience of barista's performance to customer everywhere that bar seat or table seat in a cafe. The most attractive ceiling object called "Shading tree" starts from the backside of the preparation zone, and it covers the customer zone to makes the entire atmosphere of this cafe. It gives an unusual spatial effect to people and also become a medium for people who want to be lost in thought with flavorous coffee.
- Inspiration
- As a branding and interior designer of this retail project, the brand name of the cafe "Perception" gave strict inspiration to us. People usually feel something through their past experiences, which means very personal and private. Have you thought about that other people think or feel just the same as you had? We believed that this question is valuable to deal with this project. Then we started to touch the norms of feeling at the cafe.
- Research
- After the decision to make a "Shading tree" as a medium of norms to create and convert people's experiences in the cafe, we focused on the language of construction. Digital fabrication and parametric design often give a futuristic, unfriendly feeling. But we needed to make sure that technology means not a futuristic design. In other words, when it converts materials to the immaterial thing, we could get a more warm and friendly mood from cutting-edge construction technology.
- Challenge
- Even if the evaluated digital volume of the ceiling gives more dynamic and functional form, we needed to manipulate some areas to get clearance height. And we have developed custom ceiling joints and details from the computational analysis that shows this ceiling object feels safe and light.
- Realization and Technology
- Among the elements of interior design, this ceiling object has prepared by digital fabrication technology. The initial digital volume was manipulated and evaluated in a virtual space to get higher acoustic performance. Then the quantity of material and construction method had determined. We also have calculated the optimized load point to mount over half-ton of plywood on the ceiling.
- Operation and Interaction
- The client just wanted a cozy and comfort place to neighbors who visit, but we start to develop a concept that can show spatial advantages to both barista and customers. Because we believe the spatial atmosphere comes from not only the physical things but also the human. Then we suggested a centralized preparation zone with a medium that can make focus on the barista and give comforts to customers. Then I gave the question to the client. "Have you imagine that speaker or creatures under the big shading tree?"
- Project Duration and Location
- The project started in December 2018 and finished in April 2019 in Seoul, South Korea.
- Specifications
- Area: 53.3 square meters Dimension: 9100mm x 6550mm
- Keywords
- Cafe, Parametric design, Computational design, Coffee brand, Wood, Seoul
