Art Shield Statue Conservation Pavilion by Hello Wood Wins the Silver A' Design Award in Cultural Heritage and Culture Industry Design

Hello Wood acknowledged for cultural heritage and culture industry design by the international grand jury of the 2019 - 2020 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Cultural Heritage and Culture Industry Design category for Art Shield Statue Conservation Pavilion by Hello Wood. The result belongs to the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

What the Silver A' Design Award Means

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Regarding Art Shield Statue Conservation Pavilion

Art Shield is a temporary pavilion designed to protect a public statue during winter. The pavilion surrounds the Vorosmarty monument in a central square of Budapest. Instead of the common plastic cover, a translucent structure keeps the monument visible to visitors. The steel frame and birch plywood roof were developed with parametric software, with the steel parts laser cut and welded and the roof shaped by computer controlled machines. A transparent plexiglass facade shields the marble from driving rain. The pavilion can be assembled, dismantled and stored quickly for reuse.

Award Record

This recognition makes Hello Wood a winner of 1 A' Design Award.

About the A' Cultural Heritage and Culture Industry Design Award

The A' Cultural Heritage Design Award is an international design competition recognizing good designs that preserve, protect, and promote cultural heritage. It is organized within the A' Design Award & Competition and is open to cultural heritage designers, culture industry professionals, cultural heritage specialists and museum designers from all countries. Typical entries include cultural heritage projects, cultural conversation, preservation and restoration and protection projects. The awarded cultural heritage designs are published at https://designers.org/design-category/cultural-heritage

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/100734
A' Design Award Page: https://competition.adesignaward.com/100734
Media Showcase: https://www.designnewsroom.com/!100734
Laureate Profile: https://designers.org/d/273000
Further Information from the Laureate: http://hellowood.eu/

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Art Shield Statue Conservation Pavilion
Function: Statue Conservation Pavilion
Category: Cultural Heritage and Culture Industry Design
Discipline: Communication Design
Industry: Arts and Social Impact
Colors: Dark Slate Gray, Black, Royal Blue, Dark Slate Blue and Dim Gray
Images: 5

The Recognition

Laureate: Hello Wood
Country: Hungary
Recognition: Silver A' Design Award
Edition: 2019 - 2020
Design ID: #100734

Credits

Team: András Huszár, Péter Pozsár, Dávid Ráday, Tamás Fülöp, Péter Oravecz, Brückner Dóra, Gábor Cséfalvay and Gábor Bognár
Image Credits: Photographer Zsuzsa Darab, Art Shield - Vörösmarty pavilion, 2019.; Photographer Zsuzsa Darab, Art Shield - Vörösmarty pavilion, 2019. Video Credits: Máté Lakos

Design Details

Unique Properties: Hello Wood approached the winterization of the Vorosmarty monument on one of the most central squares of Budapest with a contemporary design concept. Instead of the most frequent plastic cover solution, they created a temporary structure around the artwork to protect it from the damaging effect of frost and thaw and to keep the monument visible, inspiring for the masses of visitors in the city center. The installation is reusable, it can be dismantled and stored swiftly between winter seasons.
Inspiration: An excerpt from Szozat is inscribed on the statue: To your homeland without fail / Be faithful, O Hungarian! The monument has been representing the idea that even in difficult centuries there are people & values capable of forging people into one nation. The classic form highlights this ideal, respects the statue and the historic environment. The translucent shape and the floorplan were inspired by the form and size of the monument and the elliptical design of the square.
Research: The studio was looking for inspiration in the monument preservation area but found few examples. Learning about the physical properties of the sculpture and Carrara marble was the main focus and to create a visually inspiring conservation solution around it. They had to learn about steel since it was their first time working with the material. They contacted restorers, statue experts, the designers of the square. They had to research the possibilities of how to build around an existing object.
Challenge: The biggest architectural challenge was to create a structure that protects and highlights the monument at the same time. The structure also had to be designed for easy disassembly, building up, transportation, moving by crane & storing. Since the timeframe for the design process was short, the studio had to come up with a very smart structure to be able to manage all the permissions by different governing bodies and authorities (e.g. monument protection, the municipality, the fire department).
Realization and Technology: The steel structure and the birch plywood roofing were determined by using a parametric software. The tool using laser cutting technology retrieved data directly from the software and cut the steel sheet pieces to shape, which then were welded together. The roofing was made by CNC machines. The transparent plexiglass facade protects the statue from the driving rain. The structure was designed so it can be assembled and dismantled swiftly and it is also easy to transport and store.
Operation and Interaction: The pavilion, instead of covering the installation - as the usual plastic cover solution - gives an opportunity to the masses of visitors to marvel to and gain inspiration from the statue. During the Christmas Fair it dazzled the passers-by with a colorful lightning.
Project Duration and Location: The design process started in September 2019 and the production finished in November 2019 then the structure was set up in one week. The installation will be dismantled at the end of winter, in March. Its elements can be reassembled in the square again in the next winter season. Its location is Vorosmarty square, in the city center of Budapest.
Specifications: Width: 14,15 m Depth: 9,00 m Height: 10,65 m Floor area: 112 m2
Keywords: temporary, urban space, monument protection, pavilion, statue conservation, functional, installation