Press Release
UltiSante Brand Identity Brand Identity by JBBC Branding Consultancy Wins the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design
JBBC Branding Consultancy acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that UltiSante Brand Identity Brand Identity by JBBC Branding Consultancy has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category. The result belongs to the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About UltiSante Brand Identity Brand Identity
UltiSante is a brand identity created for a health product based on long term clinical research. The identity presents scientific innovation together with human care. Green is combined with deep gray to suggest innovation and the light of life. The green tone appears from inside the deep gray envelope, showing the key component of the product. Gold details add a sense of prestige, and a color gradient expresses the ongoing process toward better health. The identity is applied to an envelope, a light, a wall and a catalog.
About JBBC Branding Consultancy
JBBC is a branding consultancy based in Taiwan. We believe every brand owns its unique charm. It is what we doing well to show the beauty and impress the world with integrated branding strategy and design.
Award Record
With this recognition, JBBC Branding Consultancy is a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/101047
- A' Design Award Page: https://competition.adesignaward.com/101047
- Media Showcase: https://www.designnewsroom.com/!101047
- Laureate Profile: https://designers.org/d/269155
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- UltiSante Brand Identity Brand Identity
- Function
- Brand Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Black, Dark Slate Gray, Dark Olive Green and Olive Drab
- Images
- 5
The Recognition
- Laureate
- JBBC Branding Consultancy
- Country
- Taiwan (China)
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #101047
Credits
- Team
- Jiunguo Yu and Huiyu Zhuang
- Image Credits
- Jblossom Branding Consultancy Co., Ltd
Design Details
- Unique Properties
- JBBC created the brand identity presenting the concept of scientific innovation and human care for the product with the key component found by Prof. Wang, according to his clinical research in cancer treatment field for 40 years. Prof. Wang believed the key component can improve the environment of human body and make self cure happen, leading all mankind to the ultimate health.
- Inspiration
- "By creating a new category in medical field, what we are bringing to people is hope and new concept toward ultimate health for all mankind. Our ultimate goal is to free people from medicine for chronic diseases and make our body capable of cure by itself. We hope more people can join us and have more contribution to this area" said by Prof. Wang, a high profile surgeon in cancer treatment in Taiwan.
- Challenge
- Balance among feelings of human care, the nature and innovation
- Realization and Technology
- At the moment brand identity items were received, the hint of warmth, hope and sincere invitation to better life were design to delivered. The green color with the contract to deep gray inferred to successful innovation and the light of life, which penetrated slightly from inside of the deep gray envelop, showing the key component of human ultimate health brought to people. Green color slightly differs from the color people used to see in the nature and the gold gave the hint about the prestige of life. The color gradient expressed the ongoing process toward the ultimate health.
- Operation and Interaction
- The message delivered here was the new concept and invitation to ultimate health. Feelings of care, warmth, innovation, uniqueness, and prestige were brought to users by brand identity items.
- Project Duration and Location
- The project started in May 2019 and finished in Oct 2019 in Taiwan.
- Specifications
- Envelope: W230 x H120mm Light: W400 x H560mm Wall: W4500 x H2700mm Catalog: W210 x H297mm
- Keywords
- Brand Identity, Human Health, Innovation, Caring for human being, UltiSante
