Press Release
JBBC Branding Consultancy Is Honored with the Bronze A' Design Award for Daikure Brand Identity Poster in Advertising, Marketing and Communication Design
JBBC Branding Consultancy acknowledged for advertising, marketing and communication design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Advertising, Marketing and Communication Design category for Daikure Brand Identity Poster by JBBC Branding Consultancy. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Daikure Brand Identity Poster
Daikure Brand Identity is a poster series created for a Japanese manufacturing company in heavy industry. Real employees of the company appear as the models. Clear and steady eyes express focus and craftsmanship. The posture of the models expresses boldness in the profession. The facial expressions suggest long experience and reliability. Contrast between bright light and dark blue supports the brand values of professionalism, attention to detail and craftsmanship. The images are designed to convey strong and solid energy.
About JBBC Branding Consultancy
JBBC is a branding consultancy based in Taiwan. We believe every brand owns its unique charm. It is what we doing well to show the beauty and impress the world with integrated branding strategy and design.
Award Record
This recognition makes JBBC Branding Consultancy a winner of 3 A' Design Awards. The awards were granted in the 2019 - 2020 edition of the A' Design Award & Competition.
About the A' Advertising, Marketing and Communication Design Award
The A' Advertising Design Award is an international advertising design competition recognizing good advertisement designs by designers and agencies worldwide. It is organized within the A' Design Award & Competition and is open to advertising designers, marketing professionals, communication designers and creative directors from all countries. Typical entries include advertisement campaigns, billboards, commercials, print ads, social media campaigns and direct mails. The awarded advertising designs are published at https://designers.org/design-category/advertising
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/101065
- A' Design Award Page: https://competition.adesignaward.com/101065
- Media Showcase: https://www.designnewsroom.com/!101065
- Laureate Profile: https://designers.org/d/269155
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Daikure Brand Identity Poster
- Function
- Poster
- Category
- Advertising, Marketing and Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising
- Colors
- Black, Dark Slate Gray, Dim Gray and Slate Gray
- Images
- 5
The Recognition
- Laureate
- JBBC Branding Consultancy
- Country
- Taiwan (China)
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #101065
Credits
- Image Credits
- Jblossom Branding Consultancy Co., Ltd
Design Details
- Unique Properties
- The posters expressed the craftsman attitude from Japanese culture and show Japanese heritage attitude, innovation for high technology and superb performance and amazing welding technique.
- Inspiration
- "Though people may regard us as old school, for the past 60 years, this is the way we work, insisting in every detail and making every machinery product as the only handmade craft piece in the world. The attitude is in our blood as a Japanese and that's the reason why we can keep Daikure in the position as one of the world leading company in this category" said by Chief Officer of Operation in Daikure.
- Research
- Jbbc conducted many deep interviews with employees and clients of Daikure in Japan. The design concept was developed from the feedback from both parties.
- Challenge
- One challenge was to take perfect shot with these two gentleman who were real staffs in Daikure but they did wonderful job. The other challenge was to show the craftsmanship and welding technique in the same design.
- Realization and Technology
- The clear and steadfast eyes expressed the attitude of focus and craftsmanship, and posture of models expressed the breakthrough and boldness in profession. In addition, the facial expression showed the experience from old heritage regarded as trustworthy and depended. Contrast of the light arrangement and dark blue were in consistent with the brand values as professional, detail-oriented and craftsmanship. The picture was designed to reveal with strong and solid energy.
- Keywords
- Daikure, Manufacturing, Poster, Japan, JBBC
