Press Release
Tang Chao Travel Tea by Yongjun Chen and Huang Zhang Is Granted the Silver A' Design Award in Packaging Design
Yongjun Chen and Huang Zhang acknowledged for packaging design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Tang Chao Travel Tea by Yongjun Chen and Huang Zhang, designed for Shenzhen Tangchao Tea Culture Communication Co., Ltd., has been granted the Silver A' Design Award in the Packaging Design category. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Tang Chao Travel Tea
Tang Chao is a packaging design for travel tea. The small square box holds tea bricks in a compact form suited to travel. The box is built with a tenon and mortise structure, so no glue is needed. Bamboo is used for the box, and kraft paper is used for the outer packaging, which keeps the cost low and supports an environmentally friendly result. A ring buckle and a lanyard allow the box to be hung, held or carried. The rounded corners can also press reflex areas on the hand, a practice drawn from traditional Chinese medicine. The box is reusable.
About Yongjun Chen and Huang Zhang
Yongjun Chen, a professor at Shenzhen University of Technology, has won many international awards and is good at product and packaging design. Huang Huang, Ph.D.Candidate of Wuhan University of Technology, good at visual and packaging design.
Award Record
This recognition makes Yongjun Chen and Huang Zhang a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/101104
- A' Design Award Page: https://competition.adesignaward.com/101104
- Media Showcase: https://www.designnewsroom.com/!101104
- Laureate Profile: https://designers.org/d/272558
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Tang Chao Travel Tea
- Function
- Travel Tea
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Wheat, Dark Khaki, Peru, Sienna and Black
- Images
- 5
- Client
- Shenzhen Tangchao Tea Culture Communication Co., Ltd.
The Recognition
- Laureate
- Yongjun Chen and Huang Zhang
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #101104
Credits
- Team
- Yongjun Chen, Huang Zhang, Lei Xu, Peixiang Gao and Quantao Su
Design Details
- Unique Properties
- 1.Small square tea box with large capacity for tea bricks, which meets the miniaturization requirement of travel tea packaging. 2.Tenon-and-mortise structure, no glue, low-cost bamboo, environmentally friendly. 3.The design of ring buckle and lanyard can meet the needs of various travel scenarios such as hanging, grasping, and carrying. 4.The rounded corners of the bamboo box also have the function of stimulating the hand reflection area (Acupoints) in the traditional Chinese medical culture.
- Inspiration
- 1. People's need for tea boxes during travel 2. Inspired by the traditional Chinese medical culture, stimulating the hand reflection area (acupoints) is beneficial to physical and mental health. 3. The packaging structure innovation brought by the traditional tenon-and-mortise structure of China 4. Environmental protection, health and green life concept
- Research
- Research Type: Product Development and Theoretical Research Research goal: Create a green packaging for travel tea Research methods: design creativity, cultural heritage, physical development Realistic impact: New ideas for packaging design of travel tea, combined with traditional Chinese medicine acupoint research, added health functions to packaging design and inherited traditional culture.
- Challenge
- 1.The tenon-and-mortise structure of the tea box is one of its unique innovations. Such a structure does not require any glue bonding and is very environmentally friendly. 2.This design combines the health of acupuncture points in traditional Chinese medicine. The tea box can be used as a traditional Chinese medicine point massage device, which can stimulate the acupoints in the reflection area of the hand and promote blood circulation.
- Realization and Technology
- 1.Tenon-and-mortise structure, no glue, low-cost bamboo, environmentally friendly. 2.Traditional Chinese medicine massage of acupuncture points on the hands is good for health and can even treat diseases. 3.The tea box material uses low-cost bamboo, and the outer packaging uses environmentally friendly kraft paper, which implements the environmental protection and green design concept.
- Operation and Interaction
- Combined with the design of ring buckle and lanyard, it can meet the needs of various travel scenarios such as hanging, grasping, and carrying. The design is reusable, convenient for living, and environmentally friendly.
- Project Duration and Location
- The project finished in November 2019 in Shenzhen, China
- Specifications
- tea box: 55*55*55mm tea bag: 70*70*90mm
- Keywords
- Travel tea packaging, tenon-and-mortise structure, traditional Chinese medicine acupuncture points, miniaturized design, green design
