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DesignNewswire · COMO, Italy ·

Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Goes to Pavomea Dessert Store Dessert Branding by Jansword Zhu

The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Jansword Zhu for graphics, illustration and visual communication design

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ Pavomea Dessert Store Dessert Branding by Jansword Zhu has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

About the Bronze A' Design Award

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

About Pavomea Dessert Store Dessert Branding

Pavomea Dessert Store is a branding and space design project for a dessert brand that combines desserts and snacks with artistic elements. The concept is based on the German color theorist Goethe, who studied color and developed a hexagonal color wheel. The logo can shift into three modes to express the idea of a prism and to add contrast between lines and shapes. A pure white color scheme presents the panchromatic theme. The packaging uses paper structures, while the lamp design uses acrylic. The idea of light guides the branding system and the store interior.

Award Record

Jansword Zhu is a winner of 5 A' Design Awards, including this recognition. The awards span the editions from 2018 - 2019 to 2019 - 2020 of the A' Design Award & Competition.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Pavomea Dessert Store Dessert Branding
Function
Dessert Branding
Category
Graphics, Illustration and Visual Communication Design
Discipline
Communication Design
Industry
Branding & Advertising and Arts
Colors
Snow, Lavender, Light Gray, Silver and Dark Gray
Images
5

The Recognition

Laureate
Jansword Zhu
Country
China
Recognition
Bronze A' Design Award
Edition
2019 - 2020
Design ID
#101355

Credits

Team
Yuan Chang, Zhang WenLiang, Ricky Gao and Angela Zhou

Design Details

Unique Properties
Pavomea is an artsy dessert brand that focuses on creating new desserts and snacks combining artistic elements. We picked up the great German chromatist Goethe as the brand soul, because he is the one who discovered the residue, developed the hexagon color chrome.
Inspiration
The logo can transfer into three modes to emphasize the concept of prism and show more contrast of lines and shapes. The design goes to a pure white color scheme to present its panchromatic feature.
Challenge
Control the quality of all the material.
Realization and Technology
Paper structure(package) , Acrylic structure(lamp design)
Operation and Interaction
From the Concept of "Light" to the branding system and space design.
Project Duration and Location
The project started in September 2018 and finished in December 2018 in Beijing.
Keywords
Art, Dessert, Light, Pure, Prism, hexagon, Goethe

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