Press Release
Menton Flavored Water by Sidel Machinery Shanghai Co.,Ltd. Is Granted the Bronze A' Design Award in Packaging Design
Sidel Machinery Shanghai Co.,Ltd. honored for packaging design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Menton Flavored Water by Sidel Machinery Shanghai Co.,Ltd., designed for Sidel Machinery (Shanghai) Co.,Ltd., has been granted the Bronze A' Design Award in the Packaging Design category. The result belongs to the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Menton Flavored Water
Menton is a packaging design for a lightly flavored water made with imported lemons. The design uses a bright color palette that recalls a sunny Mediterranean holiday. A random illustrated lemon pattern creates a relaxed mood and supports the natural and healthy character of the drink. A metallic blue tone unifies the different flavors and gives the brand a refined image. The straight bottle is made of PET and weighs only 17.85 grams in the 500 milliliter size, which saves material and energy during production.
About Sidel Machinery Shanghai Co.,Ltd.
Shuo is a young industrial designer, engaged in packaging design and industrialization of FMCG industry. She has participated in a number of packaging design work, helping companies improve products from product positioning to packaging design and obtain consumer recognition. In her point's of view, the artist's wish is that his work enters the museum, and the designer's wish is that his design is recognized by consumers.
Award Record
This recognition makes Sidel Machinery Shanghai Co.,Ltd. a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/101535
- A' Design Award Page: https://competition.adesignaward.com/101535
- Media Showcase: https://www.designnewsroom.com/!101535
- Laureate Profile: https://designers.org/d/273862
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Menton Flavored Water
- Function
- Flavored Water
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Light Sea Green, Dark Khaki, Dark Cyan, Khaki and Gold
- Images
- 5
- Client
- Sidel Machinery (Shanghai) Co.,Ltd.
The Recognition
- Laureate
- Sidel Machinery Shanghai Co.,Ltd.
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #101535
Credits
- Team
- Hua Xie, Andrea Rizzardi, Simone De Paolis, Raffaella De Rossi, Sabrina de Luca, Roberta Domini, Chengjie Ding, Shuo Qu, Xiaoyan Wang, Chang Liu, Xuegang Wang and Lianfei Zhang and others
- Image Credits
- Simone de Polis, Raffaella de Rossi, Shuo Qu, Sabrina de Luca, Chengjie Ding, Roberta Domini
Design Details
- Unique Properties
- Menton is a healthy, light-flavored water with the same price as water. After enjoying 3 years of rapid sales, Menton now faces many followers crowding the market with homogeneous packages and prices. The strategy is to keep the current low price but premiumize and differentiate Menton by repositioning it as a higher value product. Most importantly, don't compromise Menton's health attribute in the new package design.
- Inspiration
- As Menton uses imported European lemons, a bright and jaunty color palette is applied to create an association with the ideal sunny Mediterranean holiday. The unique metallic 'Tiffany blue' color helps render an exquisite brand image and unify the different flavors. We felt the precious lemon photos failed to communicate the product values, so we redesigned it with a random illustrated lemon pattern to render a lighthearted, funny, relaxing mood, convey Menton's healthy, natural attributes.
- Research
- Our target group is the price sensitive young people aged 15 to 25, mainly students and young white collars. Most of them are single children and have grown up together with the development of China’s advanced Internet culture. Compared with their parents, they have international tastes and higher aesthetic requirements. Considering their point of view, we decided to restyle the brand personality with funny, relaxed, young, active, fashionable and positive characteristics to emotionally resonate with them and speak for them.
- Challenge
- The first challenge we met was how to premiumize Menton and make it stand our from the competitors. We must then retain Menton's health attribute in the new high valued soft drink category, because many soft drinks give the impression of being high in sugar and unhealthy. Another challenge is how to build a stronger brand image and further improve the relationship between brand and consumers to increase the loyalty.
- Realization and Technology
- Menton uses Sidel Predis Dry Aseptic line, no need to add any preservatives. The restyled straight bottle shape has a very light weight and very energy saving in the production process.
- Operation and Interaction
- Menton is a Ready to Drink product sold in the convenient store or market around the school in middle small cities. The target group is price sensitive teenagers aged 15 to 25.
- Project Duration and Location
- The project started from September 2019 and finished in December 2019. The design is done in Italy and Shanghai, produced in Beijing.
- Specifications
- light weight PET bottle design: only 17.85 grams for a 500 mL bottle
- Keywords
- beverage, lemonade, Package Design, Graphic Design, Illustration, Lemon, flavored water, Menton
