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Press Release

DesignNewswire · COMO, Italy ·

Golden A' Design Award in Interior Space and Exhibition Design Goes to Vanke DaJia Brand Exhibition Hall by Yu Chao and Guanghui Zeng

The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Yu Chao and Guanghui Zeng for interior space and exhibition design

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Vanke DaJia Brand Exhibition Hall by Yu Chao and Guanghui Zeng, designed for Vanke Group, has been granted the Golden A' Design Award in the Interior Space and Exhibition Design category. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

What the Golden A' Design Award Means

The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

About Vanke DaJia Brand Exhibition Hall

Vanke DaJia is a brand exhibition hall located in Changsha City, China. The interior covers an area of 760 square meters and was converted from a former sales center. Nature is the main theme, and a large amount of wood color creates a calm atmosphere. Further colors are drawn from the Jardin Majorelle in Marrakech, Morocco. The materials include grey terrazzo, art texture paint, grey oak wood and bronze sand blasted stainless steel. The hall holds a gift shop, a floral area, a coffee bar and reading areas for children and adults.

About Yu Chao and Guanghui Zeng

Founded in 2015, INNEST, the interior design brand, is dedicated to interior space design and accessories design, providing advanced customized services for the first-class commercial real estate, hotel, high-end clubs, office buildings and so on. INNEST have established a long-term and solid cooperation with several well-known listed real estate enterprises including Vanke, Gemdale Group, Yango Group, Jingrui Holdings. Through the deep insight of international trends, we customize solutions that exceed expectations.

Award Record

This recognition makes Yu Chao and Guanghui Zeng a winner of 11 A' Design Awards. The awards span the editions from 2018 - 2019 to 2019 - 2020 of the A' Design Award & Competition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Vanke DaJia Brand Exhibition Hall
Function
Brand Exhibition Hall
Category
Interior Space and Exhibition Design
Discipline
Spatial Design
Industry
Architecture and Packaging & Retail
Colors
Dark Slate Gray, Gray, Light Gray, Gainsboro and Dark Gray
Images
5
Client
Vanke Group

The Recognition

Laureate
Yu Chao and Guanghui Zeng
Country
China
Recognition
Golden A' Design Award
Edition
2019 - 2020
Design ID
#101547

Credits

Team
Yu Chao and Guanghui Zeng
Image Credits
Shenzhen Innest Art Co., Ltd.

Design Details

Unique Properties
Taking nature as the main theme, the interior design creates an artistic conception of returning to the very nature with the use of a great amount of the color of wood. Also, the project brings several colors into the space drawing inspiration from the Jardin Majorelle in Marrakech, Morocco.
Inspiration
The project takes inspiration from various plants and elements in nature. By bringing the tropical rainforest in the interior space, it makes people feel like they are actually in the jungle and therefore creates a unique brand exhibition hall.
Research
The project is reformed into a brand exhibition hall from a sales center. It contains several areas, the giftshop, the floral experiencing area, a coffee bar as well as reading area for children and adults.
Challenge
One of the challenges in the project is to bring the outdoor plants and landscapes into the interior space, which requires the on-site construction team and the design team to maintain sufficient communication.
Realization and Technology
The project uses special materials such as grey terrazzo, art texture paint, grey oak wood, bronze sand blasting stainless steel.
Operation and Interaction
The brand exhibition hall is designed for customers to experience different brand culture here. Customers will be able to have an understanding of what ideas the products trying to present.
Project Duration and Location
The project is located in Changsha City, China. It takes about three months to finish the construction.
Specifications
The project covers an area of 760 square meter.
Keywords
nature, color, experiencing, art, grey terrazzo, art texture paint, grey oak wood,

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