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DesignNewswire · COMO, Italy ·

Yu Chao and Guanghui Zeng Receives the Bronze A' Design Award for Yuzhou Langham Sales Center in Interior Space and Exhibition Design

The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Yu Chao and Guanghui Zeng for interior space and exhibition design

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Yuzhou Langham Sales Center by Yu Chao and Guanghui Zeng, designed for Yuzhou Group, has been granted the Bronze A' Design Award in the Interior Space and Exhibition Design category. The result belongs to the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

The Bronze A' Design Award Explained

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

More About Yuzhou Langham Sales Center

Yuzhou Langham is a sales center located in Foshan City, China, covering an area of 760 square meters. The design is inspired by a jewelry box and introduces modern and contemporary art elements. The spatial layout draws on the traditional Chinese courtyard and reinterprets it as a half-open space with verandas. A surrealist interactive art installation is placed on the veranda. Metal grid screens divide the space while keeping it transparent. The materials include Irish green stone, ceramic tile in three colors and khaki paint board.

About Yu Chao and Guanghui Zeng

Founded in 2015, INNEST, the interior design brand, is dedicated to interior space design and accessories design, providing advanced customized services for the first-class commercial real estate, hotel, high-end clubs, office buildings and so on. INNEST have established a long-term and solid cooperation with several well-known listed real estate enterprises including Vanke, Gemdale Group, Yango Group, Jingrui Holdings. Through the deep insight of international trends, we customize solutions that exceed expectations.

Award Record

With this recognition, Yu Chao and Guanghui Zeng is a winner of 12 A' Design Awards. The awards were granted between the 2018 - 2019 and the 2019 - 2020 editions of the A' Design Award & Competition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://designers.org/design-category/interior

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Yuzhou Langham Sales Center
Function
Sales Center
Category
Interior Space and Exhibition Design
Discipline
Spatial Design
Industry
Architecture and Packaging & Retail
Colors
Silver, Dark Gray, Gray, Dark Slate Gray and Dim Gray
Images
5
Client
Yuzhou Group

The Recognition

Laureate
Yu Chao and Guanghui Zeng
Country
China
Recognition
Bronze A' Design Award
Edition
2019 - 2020
Design ID
#101583

Credits

Team
Yu Chao and Guanghui Zeng
Image Credits
Shenzhen Innest Art Co., Ltd.

Design Details

Unique Properties
Each space has its own memory point and are well integrate with each other. The project also specially places a surrealist interactive art installation on the veranda. Also, the project divides the space with the metal grid screen which maintains the space transparency. The pillar combining with the use of wall lights reshapes the space sequence.
Inspiration
Designers drew the inspiration from a jewelry box and introduce various modern and contemporary art elements into the project. As to the spatial layout, designers draw on the traditional Chinese courtyard and then re-deconstruct it by making it as a half-open space with verandas.
Research
The project lays its foundation in the culture in Foshan City. By analyzing three major design techniques, the project explains how to use space to achieve the integration of modern urban civilization and traditional culture.
Challenge
Out of the understanding of the oriental aesthetics, the project uses the radula green as the main tone while pays special attention to the texture of the materials, using natural stone and wood veneer to build an elegant atmosphere.
Realization and Technology
The project uses special materials such as Irish green stone, ceramic tile with three different colors, khaki paint board.
Operation and Interaction
The sales office is designed for helping customers to know better and deeper about the newly constructed buildings and houses. They will see the overall construction plan of the buildings here and can get in touch with sales managers if they have any questions and can make the purchase of houses here.
Project Duration and Location
The project is located in Foshan City, China. It takes about two months to finish the construction.
Specifications
The project covers an area of 760 square meter.
Keywords
integration, freedom, art, ceramic tile, Irish green stone,

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