Press Release
Wen Liu and Jiabao Zou Is Honored with the Bronze A' Design Award for Hanwu Liquan 1974 Beverage in Packaging Design
Wen Liu and Jiabao Zou acknowledged for packaging design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ Hanwu Liquan 1974 Beverage by Wen Liu and Jiabao Zou, designed for Gansu Jiuquan Hanwu Liquor Co., Ltd, has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Hanwu Liquan 1974 Beverage
Hanwu Liquan 1974 is a packaging design for a Chinese liquor series. The bottle is made of transparent frosted glass with roasted gold detailing, while the cap and the tag are made of metal. The blue color of the bottle is inspired by jade from the Han Dynasty. Two dragons, based on Han Dynasty dragon patterns, form the main visual element. The shape and the structure follow a minimalist modern style. The packaging box measures 88 mm in length, 88 mm in width and 227.5 mm in height. The design presents traditional Chinese culture in a contemporary form.
Award Record
This recognition makes Wen Liu and Jiabao Zou a winner of 13 A' Design Awards. All of the awards belong to the 2019 - 2020 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/102146
- A' Design Award Page: https://competition.adesignaward.com/102146
- Media Showcase: https://www.designnewsroom.com/!102146
- Laureate Profile: https://designers.org/d/249896
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Hanwu Liquan 1974 Beverage
- Function
- Beverage
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Cadet Blue, Sky Blue, Medium Aquamarine, Slate Gray and Light Blue
- Images
- 5
- Client
- Gansu Jiuquan Hanwu Liquor Co., Ltd
The Recognition
- Laureate
- Wen Liu and Jiabao Zou
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #102146
Credits
- Team
- Wen Liu, Jiabao Zou and Weijie Kang
- Image Credits
- Image #1 Creator Wen Liu, Hanwu Liquan 1974, 2019 Image #1 Creator Jiabao Zou, Hanwu Liquan 1974, 2019 Image #1 Creator Weijie Kang, Hanwu Liquan 1974, 2019 Image #1 3D Modeler Jing Zhou, Hanwu Liquan 1974, 2019
Design Details
- Unique Properties
- In the era of consumption, an eye-catching design style has become the core of marketing of Chinese liquor companies. Hanwu Baijiu follows the trend of consumption development and applies Chinese traditional culture and fashion aesthetics on the design. Hanwu Liqu 1974 is a brand-new product series for its company.
- Inspiration
- Hanwu Liquan Baijiu inherits the fermented technology of the Han Dynasty. The designer used the blue colour of the Jade from Han Dynasty as the main colour on the design. The main visual element of the design is the application of two dragons inspired by the dragon pattern style of the Han Dynasty. The design wants to express a modern and simple style. The blue glass material reflects the unique texture of the glass of the Han Dynasty. The design transfers the idea and value of the product.
- Research
- The shape and structure of the product inspired by the minimalist modern design. The elements of bottle design are inspired by the traditional Han culture. The designers developed the Chinese traditional element to create a modern style on the design. The design intended to show the idea of traditional culture in the context of today's era.
- Challenge
- In the early stage of the project, there are problems in the control of mold removal, cap enforceability, cost control, and visual effect during the production of the bottle. In the final stage of the project, the designers solved the problem mentioned previously, the application of wood pattern on the cap help wood saving. The design achieves many possibilities to develop.
- Realization and Technology
- The bottle of the design is a transparent spray frosted glass bottle with roasted gold. The material of the cover of the bottle is metal. The material of the tag on the design is metal.
- Operation and Interaction
- The shape and structure of the product inspired by the minimalist modern design. The elements of bottle design are inspired by the traditional Han culture. The designers developed the Chinese traditional element to create a modern style on the design. The design intends to show the idea of traditional culture in the context of today's era.
- Project Duration and Location
- The project started in January 2019 and finished in December 2019 in Shenzhen.
- Specifications
- The packaging box dimension is 88mm in length, 88mm in width and 227.5 mm in height.
- Keywords
- Craft, Bottle design, Hanwu, New Chinese style, Han culture, Jade blue
