Huade City Visual Identity by Fu Yong Wins the A' Design Award in Graphics, Illustration and Visual Communication Design

Fu Yong honored for graphics, illustration and visual communication design by the international grand jury of the 2019 - 2020 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ Huade City Visual Identity by Fu Yong, designed for Huade, has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

About the A' Design Award

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

More About Huade City Visual Identity

Huade was once an important military base for defending China's northern frontiers. Abandoned military facilities can develop military experience and tourism, and drive urban economic development. The design is inspired by a button, the pause and start symbols in button mean that suspend busy work, and start the journey of Huade. The combination of the pause and start symbol and the pentagram is the English Abb. HD of Huade. The five pointed star is part of the army flag and epaulet. Huade will always remember and pay tribute to the heroes who defended the country during the war.

About Fu Yong

I am Fu Yong, a professional brand designer. My job is to solve communication problems for customers through creativity and design. In 2017, I won the UN's award for “Distinguished Global Brand Designer Award”. My design applications use environmentally friendly materials and processes wherever possible to minimize environmental impact. I like to accept new jobs and challenges.

Award Record

This recognition makes Fu Yong a winner of 2 A' Design Awards. The awards span the editions from 2018 - 2019 to 2019 - 2020 of the A' Design Award & Competition.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/102148
A' Design Award Page: https://competition.adesignaward.com/102148
Media Showcase: https://www.designnewsroom.com/!102148
Laureate Profile: https://designers.org/d/242994

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

###

Fact Sheet

The Work

Project: Huade City Visual Identity
Function: City Visual Identity
Category: Graphics, Illustration and Visual Communication Design
Discipline: Communication Design
Industry: Branding & Advertising and Arts
Colors: Maroon, Black, Dark Red, Firebrick and Brown
Images: 5
Client: Huade

The Recognition

Laureate: Fu Yong
Country: China
Recognition: A' Design Award
Edition: 2019 - 2020
Design ID: #102148

Design Details

Unique Properties: Button is closely related to the military. The pause and start symbol means that people suspend their busy work, give themselves a vacation, and start the journey of the Huade military experience. The combination of the pause and start symbol and the pentagram is the English abbreviation HD of Huade. The five-pointed star is part of the banner of the Chinese army and part of the military epaulets. Huade will always remember and pay tribute to the heroes who defended the country during the war.
Inspiration: The city of Huade was once an important military base for defending China's northern frontiers. Abandoned military facilities can develop military experience and tourism industries, promote urban economic development, and increase the popularity of city. The design is inspired by a button.
Research: After receiving the design invitation, I went to Huade for a survey and research to understand the history and current situation of this city. Through interviews with citizens, professionals, and government officials, everyone agreed that the previous military base is the most representative city symbol.
Challenge: The difficulty is how to express the history of military bases in modern visual language. Starting with the military flag and clothing, found a common symbol that is the pentagram. The pause and start symbols in the Internet era combine the five pointed star to perfectly combine the two.
Realization and Technology: The city has their own features, city logo is to convey one of the most important characteristics to the public, becoming a unique label for the city. Graphics must have both cultural and historical precipitation, as well as modernity.
Operation and Interaction: The logo can be presented on a white background or can be used against a red background to form a unified visual style.
Project Duration and Location: The project started in July 2019 in Beijing and finished in February 2020 in Beijing
Specifications: The material of the sign should be selected according to the use environment. For smaller applications, the recognition of the pentagram is the limit.
Keywords: City, Brand, Logo, Military experience, Travel, North, Patriotic, Forward, Red, Fu yong