Press Release
Silver A' Design Award in Interior Space and Exhibition Design Goes to Nostalgia Perfumery Store by Dmitry Pozarenko
Dmitry Pozarenko recognized for interior space and exhibition design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Nostalgia Perfumery Store by Dmitry Pozarenko, designed for Gold Apple, has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Nostalgia Perfumery Store
The industrial landscapes of the 1960-1970s inspired this project. The metal structures made of hot-rolled steel create a realistic intonation of anti-utopia. A rusty profiled sheet of old fences creates an atmosphere of complete freedom of expression. Open technical communications, shabby plaster and granite countertops add to the interior industrial chic of the sixties.
About Dmitry Pozarenko
Architect Dmitry Pozarenko 1986 – 1992 – Ural State University of Architecture and Arts (USUAA). Department of Industrial Design. Chair of Industrial Art. Since 1993 –Architectural and interior design specialist, implementation of residential and public use projects. Since 2008 – Lead Architect for the Dmitry Pozarenko Architectural Bureau. Achievements: 2015-2016, Golden A'Design Award in Architecture, Building and Structure Design Category. 2015-2016, Silver A'Design Award in Interior Space and Exhibition Design Category.
Award Record
This recognition makes Dmitry Pozarenko a winner of 3 A' Design Awards. The awards span the editions from 2015 - 2016 to 2019 - 2020 of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/102233
- A' Design Award Page: https://competition.adesignaward.com/102233
- Media Showcase: https://www.designnewsroom.com/!102233
- Laureate Profile: https://designers.org/d/155767
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Nostalgia Perfumery Store
- Function
- Perfumery Store
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dark Slate Gray, Tan, Black, Rosy Brown and Wheat
- Images
- 5
- Client
- Gold Apple
The Recognition
- Laureate
- Dmitry Pozarenko
- Country
- Russian Federation
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #102233
Credits
- Team
- Elena Sonyak
- Image Credits
- All images: photographer Mick Pomortsev, 2019.
Design Details
- Unique Properties
- The hybrid design of the store embodies the image of the trading space of the post-consumerism era and disappointment in the myths of glamor. A rusty profiled sheet of old fences creates an atmosphere of complete freedom of expression. The metal structures of the equipment made of hot-rolled steel of different sections create a realistic intonation of anti-utopia. Granite countertops and shabby plaster add to the interior industrial chic of the sixties.
- Inspiration
- Nostalgia for the 60-70s of the 20th century is new, it is nostalgia for believing in a bright future. Old industrial landscapes are perceived as artefacts of the era carried away by a new digital reality. Abandoned metallurgical workshop became an inspiring idea of this project.
- Research
- Among the modern metropolis, the design of the store resolves the contradiction between the individuality of particular person and the leveling difference of the city's strength, between the individual human I and the monolithic urbanistic WE. Therefore, the Gold Apple inverts the external and internal, interchanges the city and man, introducing an urban spirit into the interior space.
- Challenge
- The creative challenge of the project was to recreate the industrial atmosphere of the 60-70s of the 20th century. As a solution, various types of manual processing of steel were used in the manufacture of equipment. The special warmth of the space is added by old window frames, sawn and laid vertically on the wall. Together with the old profiled sheet, they allow the viewer to experience historical authenticity.
- Realization and Technology
- Main construction materials: hot-rolled steel, tinted stainless steel, profiled sheet, granite, oak
- Operation and Interaction
- The industrial environment of the store creates an atmosphere of democracy, freedom of expression and accessibility. This was the ideological basis of this project. The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
- Project Duration and Location
- The store is located in the center of Moscow. The project was completed in 2018.
- Specifications
- The total area is 1630 sq.m.
- Keywords
- interior design, retail space, metal, stone, industrial, sixties
