Press Release
Fresh Blood DG Youth Cultural exhibition by Ruikang Xie Wins the Bronze A' Design Award in Event and Happening Design
Ruikang Xie honored for event and happening design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Fresh Blood DG Youth Cultural exhibition by Ruikang Xie, designed for Xiexie Design, has been granted the Bronze A' Design Award in the Event and Happening Design category. The result belongs to the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Fresh Blood DG Youth Cultural exhibition
Fresh Blood DG Youth is a cultural exhibition held in Dongguan, China. The exhibition presents six local exhibitors under the theme of fresh supply of cultural innovation. The layout is arranged like a vegetable market, with rotating vegetable lamps placed above rows of peddler tables. Six local foods represent the identity of the six exhibitors. Because the venue could not hold the original works, A5 leaflets were die cut into food shapes, such as a roast goose, and printed with texts and images. The largest paper bag measures 340 by 380 millimeters.
About Ruikang Xie
As a visual designer, Xie Ruikang is running own design studio currently in his hometown Dongguan city as third-tier city, guangdong province, in China.Dongguan is a dense machining industrial city, where people only know how to make copies without innovative designs. Therefore, he has chosen to return to his hometown to bring some creative energy to Dongguan by the experience of study and work in the first-tier cities at some time in the past.Xie ruikang's design is based on the mainland, facing the world with strong humanistic feelings. He makes his own feelings about his hometown to reflect into his all works.
Award Record
With this recognition, Ruikang Xie is a winner of 4 A' Design Awards. The awards were granted in the 2020 - 2021 edition of the A' Design Award & Competition.
About the A' Event and Happening Design Award
The A' Event Design Award is an international event design competition recognizing good event designs by leading event designers and organizers worldwide. It is organized within the A' Design Award & Competition and is open to event designers, corporate event planners, wedding planners and festival organizers from all countries. Typical entries include trade fairs, award ceremonies, festivals, conferences, exhibitions and concerts. The awarded event designs are published at https://designers.org/design-category/event
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/102292
- A' Design Award Page: https://competition.adesignaward.com/102292
- Media Showcase: https://www.designnewsroom.com/!102292
- Laureate Profile: https://designers.org/d/201006
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Fresh Blood DG Youth Cultural exhibition
- Function
- Cultural exhibition
- Category
- Event and Happening Design
- Discipline
- Service Design
- Industry
- Branding & Advertising and Arts
- Colors
- Chocolate, Firebrick, Silver, Goldenrod and Gainsboro
- Images
- 5
- Client
- Xiexie Design
The Recognition
- Laureate
- Ruikang Xie
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #102292
Credits
- Image Credits
- 5 Zhang Jingwen
Design Details
- Unique Properties
- All six exhibitors happen to be local residents of Dongguan. The inspiration comes from the cultural vegetable market near our homes. Culture can be young and amusing.Therefore, special food in Dongguan has been selected and blended together to show the young fresh culture and the daily design power contained in Dongguan.
- Inspiration
- The design idea comes from the vegetable market where we go every day. It combines six exhibitors under the theme of “Fresh Supply of Cultural Innovation” and adopts six special products in Dongguan to represent the exclusive identity symbols of six cultural youths. It is both local and international, reflecting the young and fresh culture and the daily design power of Dongguan.
- Research
- The exhibition integrates the local culture, the industries and the personalities of exhibitors. The bookmark has been made into a special shape, displaying the shape of a roast goose on its cover, which is especially brilliant.
- Challenge
- It is impossible to display each exhibitor’s real cultural works directly due to the venue limitation. Therefore, the texts, the pictures and the QR codes of those works have been embedded into the leaflets with the special shaped die-cutting roast goose and other forms, and been erected on the peddler’s table. Those little special shaped leaflets become productized leaflets with product form and unexpectedly display another possibility to view and experience cultural works.
- Realization and Technology
- The rectangular model of A5 leaflets has been cut into the form of high-quality roasted geese and placed on the peddler’s table. Then, the flyer becomes a product-shaped flyer with “product form” and makes up for the regret that the real food cannot be displayed.
- Operation and Interaction
- After entering the exhibition area, one can see the exhibition of personalities of 6 different characters. There are six arrays of special-shaped leaflets under the rotating vegetable lamp, forming a cultural vegetable market.
- Project Duration and Location
- Started in August 2019 and completed in September, all completed in Dongguan, China
- Specifications
- The largest DuPont paper bag size is 340mmx380mm
- Keywords
- Culture, graphics, vegetable market, creativity, humanities
