Press Release
Bloom GmbH Nuernberg Receives the Golden A' Design Award for Tucher AEcht Nuernberger Kellerbier Bavarian Beer Packaging Design in Packaging Design
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Bloom GmbH Nuernberg for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Tucher AEcht Nuernberger Kellerbier Bavarian Beer Packaging Design by Bloom GmbH Nuernberg, designed for Bloom GmbH Nürnberg, has been granted the Golden A' Design Award in the Packaging Design category. The result belongs to the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About Tucher AEcht Nuernberger Kellerbier Bavarian Beer Packaging Design
In medieval times, local breweries let their beer age in over 600 years old rock-cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage-style type fonts. The sealing label with the company’s “St. Mauritius” trademark and the copper-colored crown cork convey craftsmanship and trust.
About Bloom GmbH Nuernberg
Grow to your true size Size alone is nothing. True greatness is finding, giving and developing your best. We bring the true values of companies, brands and products to light and help them to grow strategically. We adapt our team 100% to the task at hand - from consultants and creatives to a network of specialists. This is how we develop interdisciplinary, tailor-made solutions for brand strategy, design, digital solutions and lead generation. The focused personal expertise of successful marketing and communication experts is the backbone of Bloom.
Award Record
This recognition makes Bloom GmbH Nuernberg a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/102378
- A' Design Award Page: https://competition.adesignaward.com/102378
- Media Showcase: https://www.designnewsroom.com/!102378
- Laureate Profile: https://designers.org/d/273577
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Tucher AEcht Nuernberger Kellerbier Bavarian Beer Packaging Design
- Function
- Bavarian Beer Packaging Design
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Sienna, Saddle Brown, Chocolate and Peru
- Images
- 5
- Client
- Bloom GmbH Nürnberg
The Recognition
- Laureate
- Bloom GmbH Nuernberg
- Country
- Germany
- Recognition
- Golden A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #102378
Credits
- Team
- Client Tucher Brewery, Kai Eschenbacher, Andreas Gebauer, Nikolas Zitzelsberger, Agency Bloom Nürnberg, Markus Walter, Ursula Zlamal, Dieter Scheuerer, Sven Pirner, Stefan Maier-Wimmer and Ulrike Landauer
- Image Credits
- Bloom GmbH Nürnberg
Design Details
- Unique Properties
- In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts. The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust.
- Inspiration
- The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages. After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria.
- Challenge
- Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
- Specifications
- 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany. Outside body diameter: 65 mm Height: 260 mm
- Keywords
- packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
