Press Release
A' Design Award in Print and Published Media Design Goes to Didactics of Typography Scientific Monograph by Pawel Krzywdziak
Pawel Krzywdziak recognized for print and published media design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ Didactics of Typography Scientific Monograph by Pawel Krzywdziak, designed for Jan Matejko Academy of Fine Arts in Cracow, Poland, has been granted the A' Design Award in the Print and Published Media Design category, A' Design Award & Competition has announced. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Didactics of Typography Scientific Monograph
"Didactics of Typography. Teaching the Letter / Teaching with the Letter" presents the methods and outcomes of teaching lettering and typography in selected polish art schools. The book covers various syllabuses, as well as presentations and discussions of teaching results based on specific student projects. The design process involved organising diverse, bilingual content and providing clear textual and visual narration of the publication. Orange accents in the design's monochromatic colour palette lead the reader's attention through the fascinating world of typography.
About Pawel Krzywdziak
Born in Katowice, Poland, in 1989. Graphic Arts graduate of the Jan Matejko Academy of Fine Arts in Cracow. Diploma thesis accomplished in the Copper Engraving Studio of the Printmaking Department in 2017. Continues his artistic research as a doctoral student. Assistant lecturer in the Lettering and Typography Studio of the home university. Focused on printmaking and design, lives and works in Cracow.
Award Record
With this recognition, Pawel Krzywdziak is a winner of 1 A' Design Award.
About the A' Print and Published Media Design Award
The A' Print Design Award is an international design competition recognizing good printed and published media by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to print designers, published media designers, graphic designers and typography experts from all countries. Entries typically include brochures, posters, magazines, catalogs, flyers and business cards. Awarded print designs are published at https://designers.org/design-category/print
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/102950
- A' Design Award Page: https://competition.adesignaward.com/102950
- Media Showcase: https://www.designnewsroom.com/!102950
- Laureate Profile: https://designers.org/d/273808
- Further Information from the Laureate: http://bit.ly/didactics-typo
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Didactics of Typography Scientific Monograph
- Function
- Scientific Monograph
- Category
- Print and Published Media Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Entertainment
- Colors
- Dark Orange, Silver, Light Gray, Coral and Dark Gray
- Images
- 5
- Client
- Jan Matejko Academy of Fine Arts in Cracow, Poland
The Recognition
- Laureate
- Pawel Krzywdziak
- Country
- Poland
- Recognition
- A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #102950
Credits
- Image Credits
- Paweł Krzywdziak, 2019.
Design Details
- Unique Properties
- The modest form of this scientific monograph contains a layout organizing articles with a diverse structure, all describing different teaching insights. It was necessary to place the Polish and English versions of the text in parallel, as well as many illustrations of student work and photos from the studios. The visual style of the publication was obtained by a monochrome color palette with orange accents, printed on the uncoated surface of a cream white paper.
- Inspiration
- "Didactics of Typography. Teaching the Letter / Teaching with the Letter" is an attempt to present the methods and outcomes of teaching lettering and typography. The authors hope that it may serve as a springboard for a broader debate on the current state and future of the discipline, as well as the place of typography in contemporary design art. The volume contains outlines of various syllabuses, as well as presentations and discussions of teaching outcomes based on specific student projects.
- Research
- The project started with a conference, which aimed to exchange experiences related to teaching typography to art and design students. Afterwards, materials from the speakers were collected – their reflections, curriculums, student works, and conclusions concerning other speeches. The edition was supposed to correspond with the discourse – it was not meant to be a catalogue of students portfolios, but a notation of different insights, giving a holistic view on typography teaching in Poland.
- Challenge
- The design challenge was to find typographic and graphic solutions, that would both unify articles and illustrations within the publication, but also distinguish various elements like data, lists, schemes, and individual student work. To maintain bilingual narration, the text is set in two coordinated columns, with different width and font size.
- Realization and Technology
- Soft cover with flaps, book printed in Pantone 021U and offset black, paper: Munken Pure 120, 300 g/m2 by Arctic Paper
- Operation and Interaction
- The book includes 12 illustrated chapters, 10 of which are related to different typographic studios. In order to facilitate navigation through the publication, the chapters have been separated by sections comprehensively presenting the most important information about the studios and the profiles of teachers. The text layout allows both to focus on reading the articles and to simultaneously have an overview on illustrations and diagrams relevant to particular issues. The narration is carried out by colour accents, drawing the reader's attention to the most important elements related to the topic.
- Project Duration and Location
- The project started in April 2018 with a typographic conference in Cracow, Poland. The publication was issued in 2019.
- Specifications
- Format: 200 x 17 x 260 mm, 180 pages
- Keywords
- Didactics, Learning, Teaching, Lettering, Typography, Calligraphy, Typeface, History, Fonts, Hand-lettering
