Press Release
Wang Yumeng and Huo Kai Is Honored with the Bronze A' Design Award for Yongle Palace Myth Illustration in Graphics, Illustration and Visual Communication Design
Wang Yumeng and Huo Kai honored for graphics, illustration and visual communication design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category for Yongle Palace Myth Illustration by Wang Yumeng and Huo Kai, designed for Northeastern University. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Yongle Palace Myth Illustration
Yongle Palace Myth is a series of cartoon character illustrations based on the frescoes of Yongle Palace in Shanxi, China, which were painted during the Yuan Dynasty. The mural figures are simplified, exaggerated and decorated to suit modern taste, and elements such as cranes, lotus flowers and ribbons are added. The illustrations are drawn with vector software, and curve tools keep the light feeling of the clothing and the line art of the original murals. The prints are produced in four colors to encourage public interest in the murals and their protection.
Award Record
Wang Yumeng and Huo Kai is a winner of 1 A' Design Award, including this recognition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/103745
- A' Design Award Page: https://competition.adesignaward.com/103745
- Media Showcase: https://www.designnewsroom.com/!103745
- Laureate Profile: https://designers.org/d/275465
- Further Information from the Laureate: https://pan.baidu.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Yongle Palace Myth Illustration
- Function
- Illustration
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Sienna, Firebrick, Gray, Rosy Brown and Dark Cyan
- Images
- 5
- Client
- Northeastern University
The Recognition
- Laureate
- Wang Yumeng and Huo Kai
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #103745
Credits
- Team
- Huo Kai, Illustrator: Wang Yumeng
- Image Credits
- Wang Yumeng and Huo Kai, 2019.
Design Details
- Unique Properties
- The frescoes of Yongle Palace in China are made into cartoon figures by computer technology. It is a promising career and bright future to display Yongle Palace culture in a new aesthetic way. The cartoon works include "empress mother", "Emperor Huang Tian", "Queen Mother of the west", "maid" and so on. Cartoon image has found a foothold of design, which is to transform the traditional mural into the image accepted and loved by people.
- Inspiration
- The inspiration comes from the fresco of Yongle Palace, which is a large-scale fresco art painted in the Yuan Dynasty in Shanxi Province, China. With the development of time, the disappearance of murals in architecture is inevitable. Therefore, the preserved murals of Yongle Palace need to be protected and inherited. The mural characters of Yongle Palace designed with cartoon appeal to people to pay attention to and protect the murals of Yongle Palace.
- Research
- Yongle Palace mural needs publicity and recognition. The cartoon character illustration design is based on the prototype of Yongle Palace mural characters, seizing the verve and body style of the characters, and adopting simplification, exaggeration and decoration techniques to upgrade the characters of Yongle Palace mural. Add crane, lotus, ribbon and other elements to show Chinese "Taoist" art and enhance people's sense of identity.
- Challenge
- The line drawing technology of this kind of cartoon painting is not easy, so it is necessary to summarize and sort out the frescoes of Yongle Palace, and grasp the characters' expression and the charm of the line drawing. In particular, to draw traditional mural characters in the form of modern cartoon, we need to transform time and space, which needs to be challenged.
- Realization and Technology
- The cartoon is painted by the vector graphic design software Adobe Illustrator. Bessel tools are widely used to depict the elegant and light feeling of the characters' clothing and the essence of the line drawing art of the Yongle Palace mural. The cartoon is printed in four colors for the promotion of graphic design.
- Operation and Interaction
- In the publicity of Yongle Palace, the use of cartoon image is an important part of the publicity. With the aesthetic and hobbies of modern people, people's interest and understanding of Yongle Palace will be enhanced, and the murals of Yongle Palace will be deeply rooted in people's hearts.
- Project Duration and Location
- The project started from March 2019 and finished in September 2019 in Shenyang.
- Specifications
- Cartoon figure painting is 127x127cm, 63.5x63.5cm, plane printing.
- Keywords
- Yongle Palace, mural, cartoon, illustration, character, myth.
