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DesignNewswire · COMO, Italy ·

Liu Xiaorong and Huo Kai Is Honored with the Bronze A' Design Award for Human and Sea Illustration in Fine Arts and Art Installation Design

Liu Xiaorong and Huo Kai honored for fine arts and art installation design by the international grand jury of the 2019 - 2020 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Human and Sea Illustration by Liu Xiaorong and Huo Kai, designed for Northeastern University, has been granted the Bronze A' Design Award in the Fine Arts and Art Installation Design category. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the Bronze A' Design Award Means

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Regarding Human and Sea Illustration

Human and Sea is a series of digital art illustrations about the relationship between people and the ocean. The illustrations use a surreal style and a montage form. Female figures appear among fish, coral and seaweed, together with waste left in the water. The harmony between people and the ocean is praised, while the pollution and destruction of the ocean are criticised. Each image is drawn on a graphics tablet with digital painting software. The series is prepared for print and online media, with the aim of supporting marine protection.

Award Record

Liu Xiaorong and Huo Kai is a winner of 2 A' Design Awards, including this recognition. All of the awards belong to the 2019 - 2020 edition of the A' Design Award & Competition.

About the A' Fine Arts and Art Installation Design Award

The A' Fine-Art Design Award is an international fine-art design competition recognizing best fine-art works by leading fine-art artists and creators worldwide. The competition is organized within the A' Design Award & Competition and is open to artists, painters, sculptors and ceramicists from all countries. Entries typically include sculptures, paintings, installations, photographs, drawings and mixed media works. Awarded art designs are published at https://designers.org/design-category/fine-art

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Human and Sea Illustration
Function
Illustration
Category
Fine Arts and Art Installation Design
Discipline
Communication Design
Industry
Arts
Colors
Black, Dark Slate Gray, Saddle Brown and Sienna
Images
5
Client
Northeastern University

The Recognition

Laureate
Liu Xiaorong and Huo Kai
Country
China
Recognition
Bronze A' Design Award
Edition
2019 - 2020
Design ID
#103896

Credits

Team
Huo Kai, Illustrator: Liu Xiaorong
Image Credits
Liu Xiaorong and Huo Kai, 2019.

Design Details

Unique Properties
Human beings are closely connected with the ocean. A series of digital art illustrations describe the harmonious symbiotic relationship between human beings and the ocean, which is dialectical. When human beings destroy the ocean, they also destroy their homes. When human beings care for the ocean, they can live together. Digital art illustration, in the form of surreal art, shows that human beings and the ocean are the community of destiny.
Inspiration
The originality of digital art illustration comes from the destruction of the ocean by human beings, and the concern and protection of the ocean ecology by human beings, with the purpose of sustainable development of the ocean.
Research
In the context of human damage to the ocean, marine organisms and marine resources have been greatly damaged and polluted. In the long run, human destruction is possible. Digital art illustration reflects this content. In the form of montage, it praises the harmony between human beings and the ocean from the front, criticizes the behavior of human destroying the ocean from the back, and expresses human reflection.
Challenge
The difficulty and challenge of digital art illustration is to deal with montage's artistic effect and painting form vividly. It is not easy to achieve the ultimate in the pursuit of artistry and profundity.
Realization and Technology
Digital illustration is finished by computer drawing technology. Using "Sai" software, combining with digital board for image drawing and post art processing, this is a systematic process of art processing, requiring stylized performance, surreal digital painting is very promising.
Operation and Interaction
The content of the illustration is that the female characters have affinity with the marine life, surrounded by fish, coral, seaweed, etc., and the garbage left in the ocean by human beings. The information that they convey to people has three points: 1. The harmony between human beings and the ocean; 2. The destruction and pollution of the ocean by human beings; 3. The consequences that human beings should bear. These contents are transmitted to the public, and the artistic concept is deeply rooted in the people's mind.
Project Duration and Location
The project started from March 2019 and finished in September 2019. The design is done in Shenyang.
Specifications
The size of the illustration is 127x127 cm; 63.5x63.5cm. It is used for print and online media.
Keywords
Human, Ocean, Digital art, Illustration, Destruction, Harmony

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