Press Release
Moe Nakagawa Receives the Silver A' Design Award for Mau Waxed Perfume in Packaging Design
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Moe Nakagawa for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ Mau Waxed Perfume by Moe Nakagawa has been granted the Silver A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Mau Waxed Perfume
Mau is a packaging design for a waxed perfume inspired by Japanese tradition. The name Mau means dancing while floating, and the theme is softness and lightness. The perfume is held in a paper tube made of washi, a traditional Japanese paper. A touch of watercolor on the washi expresses the gentle character of the fragrance. Waxed perfume has a low water content, so the package can be made of paper alone, without plastic. The soft scent is intended for people who find alcohol based perfume too strong.
About Moe Nakagawa
Moe Nakagawa is Japanese designer based in Tokyo.
Award Record
Moe Nakagawa is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/104587
- A' Design Award Page: https://competition.adesignaward.com/104587
- Media Showcase: https://www.designnewsroom.com/!104587
- Laureate Profile: https://designers.org/d/273931
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Mau Waxed Perfume
- Function
- Waxed Perfume
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gainsboro, Ghost White, Plum, Silver and Thistle
- Images
- 4
The Recognition
- Laureate
- Moe Nakagawa
- Country
- Netherlands
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #104587
Credits
- Image Credits
- Moe Nakagawa(all)
Design Details
- Unique Properties
- The mau is a Japanese-oriented waxed perfume. Waxed perfume has a soft smell that spreads calmness and this is wrapped by washi that is Japanese traditional paper. A touch of watercolor is used to depict the softness of fragrance and sensitive sense.
- Inspiration
- The theme is softness and Lightness like floating in the air. Mau means dancing like floating in Japanese. Some people don’t prefer alcohol perfume as most of them smell too strong in their standard. However, waxed perfume’s soft smell seems more suitable for them.
- Research
- Some people don’t prefer alcohol perfume as most of them smell too strong. However, waxed perfume has a soft smell that spreads calmness, which seems more suitable for consumer who have an aversion to strong smells.
- Challenge
- It can use only paper without plastics for package as wax perfume's water content is less than alcohol one.
- Realization and Technology
- A wax is mixed with jojoba oil and essential oil while being hot. When everything is blended together, pour waxed perfume into paper tube made of washi (This is a conceptual work, so it's a hypothetical production method).
- Operation and Interaction
- Waxed perfume makes it possible to enjoy wrapped in favorite fragrance even if people who don't prefer strong smell.
- Specifications
- Product: Φ14 mm x Height 77mm
- Keywords
- perfume, package, packaging design, Japan, washi, waxed perfume
