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DesignNewswire · COMO, Italy ·

Silver A' Design Award in Hospitality, Recreation, Travel and Tourism Design Goes to Art Farm Guest House by Chen Xu and Gabriele Goretti

Chen Xu and Gabriele Goretti recognized for hospitality, recreation, travel and tourism design by the international grand jury of the 2019 - 2020 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ Art Farm Guest House by Chen Xu and Gabriele Goretti, designed for Nanjing liangzhu management company, has been granted the Silver A' Design Award in the Hospitality, Recreation, Travel and Tourism Design category, A' Design Award & Competition has announced. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

The Silver A' Design Award Explained

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Regarding Art Farm Guest House

Art Farm is a guest house in Nanjing, China, created from a former farmhouse. The building covers about 1200 square meters. The first floor holds a reception area, a multifunctional room, a dining room and a guest room. Six guest rooms are placed on the second floor, and one large guest room with a bathtub is on the third floor. Brass details and abstract geometric shapes are combined with local Jiangnan elements. The walls are dark blue, and the furniture and sofas are red and orange. The interior aims to give guests an immersive experience of art.

About Chen Xu and Gabriele Goretti

Xu Chen was born in Nanjing, China. In 2014, he graduated from University of Florence, department of architecture (design orientation) with a full score of master's thesis, and a total score of 108/110. Currently, he is a doctoral candidate at Nanjing University of Aeronautics and Astronautics. His research area is product design and innovation method research.

Award Record

With this recognition, Chen Xu and Gabriele Goretti is a winner of 1 A' Design Award.

About the A' Hospitality, Recreation, Travel and Tourism Design Award

The A' Hospitality Design Award is an international hospitality design competition recognizing good hospitality designs by best hospitality designers worldwide. It is organized within the A' Design Award & Competition and is open to hospitality designers, architects, hospitality brands and hotel chains from all countries. Typical entries include hotels, restaurants, resorts, cafes, bars and cruise ships. The awarded hospitality designs are published at https://designers.org/design-category/hospitality

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Art Farm Guest House
Function
Guest House
Category
Hospitality, Recreation, Travel and Tourism Design
Discipline
Service Design
Industry
Food & Hospitality and Sports
Colors
Black, Saddle Brown, Dark Slate Gray and Maroon
Images
5
Client
Nanjing liangzhu management company

The Recognition

Laureate
Chen Xu and Gabriele Goretti
Country
China
Recognition
Silver A' Design Award
Edition
2019 - 2020
Design ID
#104963

Credits

Team
Gabriele Goretti
Image Credits
Main image is; Photographer Han Chen, Variations, 2019.Optional; Photographer Han Chen, Variations, 2019. Video Credits: editor Chen Xu, Variations, 2019.

Design Details

Unique Properties
The Artfarm guest house is located in Nanjing Sujia creative town, Its unique natural environment has turned this area into a popular place for downtown people outing in the weekend. Many house owners in the town have reconstracted their farmhouses into unique accommodations for guests to provide the residential services. In this poject, the owner of guesthouse wants to bring guests an artistic experience while to stay in this guesthouse.
Inspiration
The concept of this guesthouse is by using brass element and abstract geometric shapes to create a new Art Deco style guesthouse and integrate with Jiangnan elements in order to present a combination of Chinese and Western luxury taste space.
Research
The interior design follows the art farm concept,walls in dark blue, furniture and sofas in red and orange,curtains with brass colour at the bottom part, finally to bring the guests an immersive experience of art.
Challenge
The design celebrates the evolutionary transformation of an originally farmhouse into a strong east-meets-west style art house. Small, playful details make the rooms unique, such as the brass material, which remind the guests Art Deco style. The Bluestone Slab tiles on the entrance floor prod the guest back to Jiangnan(ancient Chinese) time. Close-finish painting on the surface of the furniture and brass element in detail places give each room an individual character. The whole project has been done with limit budget.
Realization and Technology
The main feature of the interior design is all guest rooms are decorated with brass on the wall and angles and the elements can be found on the customized furniture,which give the gusetroom a unique atmosphere and a correlation between each rooms, the main pating material on the internal wall is resina.
Operation and Interaction
The artfarm guesthouse should become a temporary home of the guest,meeting point, regeneration and recreational center as well as relax space or base camp for families, sportsmen and connoisseurs. Following the concept to bring the guests a immersive experience of art.
Project Duration and Location
The project started in Sep 2018 and finished in Apr 2019 in Nanjing, China.
Specifications
The construction area is about 1200 square meters, on the first floor includes a reception area, a multifunctional room, a dinning room and a guest room, on the second floor there are 6 guest rooms, on the third floor, there is one big guest room with bathtub.
Keywords
nature, panoramic view, culture blending, brass, immersive experience

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