Press Release
Zodiacville Runners Illustration by Juyeon Park Receives the Bronze A' Design Award in Print and Published Media Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Juyeon Park for print and published media design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Zodiacville Runners Illustration by Juyeon Park, designed for Karandashi, has been granted the Bronze A' Design Award in the Print and Published Media Design category. The result belongs to the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Zodiacville Runners Illustration
Zodiacville Runners is an illustrated children's fairy tale about the animals of Zodiacville, which join a running festival hosted by the Dragon King. The illustrations combine features of traditional Korean minhwa painting with a digital pointillism style. Many faint dots were layered one by one, inspired by an oriental back-painting technique. The book measures 260 by 260 millimetres and has rounded corners for safety. Part one presents the story for children, while part two offers learning guides and supplementary material for educators.
About Juyeon Park
Solving problems through design always interests me. Thanks to having experienced various media while majoring in digital media design in university, I have no rejection of crossing the spectrum. I am naturally growing into a designer who can communicate with the world through various designs. Not only I currently work as a visual interaction designer, but I work on various designs through side projects.
Award Record
This recognition makes Juyeon Park a winner of 1 A' Design Award.
About the A' Print and Published Media Design Award
The A' Print Design Award is an international design competition recognizing good printed and published media by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to print designers, published media designers, graphic designers and typography experts from all countries. Typical entries include brochures, posters, magazines, catalogs, flyers and business cards. The awarded print designs are published at https://designers.org/design-category/print
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/105475
- A' Design Award Page: https://competition.adesignaward.com/105475
- Media Showcase: https://www.designnewsroom.com/!105475
- Laureate Profile: https://designers.org/d/276026
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Zodiacville Runners Illustration
- Function
- Illustration
- Category
- Print and Published Media Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Entertainment
- Colors
- Sienna, Indian Red, Rosy Brown, Burly Wood and Peru
- Images
- 5
- Client
- Karandashi
The Recognition
- Laureate
- Juyeon Park
- Country
- Republic of Korea
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #105475
Credits
- Image Credits
- Juyeon Park, 2019
Design Details
- Unique Properties
- This project is an experimental mixture of traditional Korean 'minhwa' attributes, fable narratives passed from mouth to mouth, and illustrator's own digital pointillism painting styles. Accordingly, folkish episodes of zodiacville animals are based on the humorous and joyful sentiment of the festival. Furthermore, numerous dilute dots were blended layer by layer, inspired by the oriental back-painting technique.
- Inspiration
- This is a children's fairy tale about Zodiacville's animals participated in the running festival hosted by the Dragon King. The illustrator and writer enriched episodes with ideas from several workshops in the plot conception stage. For example, a four-character idiom, "Monkeys and dogs don't get along well", was naturally included in the episode.
- Research
- The project is based on anatomical research to represent detailed animal characters that fit the cognitive ability of shapes of teenage children. In advance, the actual bones and muscle structures of the animals in the book were analyzed in detail. After that, the silhouettes were organically simplified and the deformation technique was applied to give character traits.
- Challenge
- There were concerns that humorous expressions could convey distorted visual messages to growing children, as this book was planned to be used in educational sites. Therefore, the contents were continuously consulted by professional elementary teachers and volunteers from youth institutions. Accordingly, the illustrations have undergone modifications to prevent expressing certain races or minority classes in negative stereotypes.
- Realization and Technology
- Layering hard-type dots one by one, the illustrator materialized the pointillism in a digital drawing environment.
- Operation and Interaction
- The book is divided into Part1 for children and Part 2 for educators. Educators organize classes by referring to learning guides and supplementary materials in Part2, helping children understand contents in Part1. Educators use illustrations and Russian hint texts to encourage children to learn Korean and Korean culture naturally. Furthermore, children infer the situation with illustrations and learn in-depth on what the yellow-highlighted keywords mean in Korean.
- Project Duration and Location
- The duration of the project is from October 2018 to February 2019. The project was mainly carried out in South Korea. Later, other countries where the books are planned to be distributed are Uzbekistan, Kyrgyzstan, Kazakhstan, Russia, and Ukraine.
- Specifications
- 260mm X 260mm, Rounding post-processing to prevent children from cutting their hands on a book
- Keywords
- Illustration, Fairy Tale, Pointillism, Zodiac
