Press Release
Jia Cheng Receives the Bronze A' Design Award for Statice Visual Identity Design in Graphics, Illustration and Visual Communication Design
Jia Cheng recognized for graphics, illustration and visual communication design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category for Statice Visual Identity Design by Jia Cheng, designed for Statice GmbH. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Statice Visual Identity Design
Statice is a Berlin-based company that offers a data anonymization solution for the development of privacy-compliant technologies. In this project, dynamic design and vivid colors conveyed an impressive visual identity system. The conversion of the two "D" (original data to synthetic data) constitutes the brand name "S", which leads to useful and unique visual features. The eye-catching colors not only from "statice (Sea lavenders)" also a color directly reflects the brand's identity and builds trust, further highlight the brand's image.
About Jia Cheng
I'm a visual designer from Hamburg. I focus on branding, UX/UI design and visual communication. I profoundly believe that the power of design has a primal place in our life that can bind us to the best bits of life. As a designer, I am constantly driven by a sense of curiosity and a desire to learn and discover new things. I am always seeking out new challenges and opportunities to push my skills and creativity to the next level. I believe that this boundless curiosity is what sets me apart as a designer, as it allows me to approach each project with a fresh perspective and a willingness to try new things.
Award Record
Jia Cheng is a winner of 1 A' Design Award, including this recognition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/105916
- A' Design Award Page: https://competition.adesignaward.com/105916
- Media Showcase: https://www.designnewsroom.com/!105916
- Laureate Profile: https://designers.org/d/256311
- Further Information from the Laureate: http://sixninestudio.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Statice Visual Identity Design
- Function
- Visual Identity Design
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Dark Slate Blue, White Smoke, Gainsboro, Midnight Blue and Light Gray
- Images
- 5
- Client
- Statice GmbH
The Recognition
- Laureate
- Jia Cheng
- Country
- Germany
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #105916
Design Details
- Unique Properties
- The logo is an overall and systematic visual symbol instead of a simple logo.dynamic and innovative visual language to well communicate the brand concept. The simple and modern graphic design further clarifies and enhances brand identity.
- Inspiration
- Statice is a privacy-preserving software company based in Berlin. Dynamic design and vivid colors communicated an impressive visual identity system. The conversion of the two "D' (original data to synthetic data) constitutes the brand name "S", which brings a powerful and unique visual feature.
- Research
- Statice is a company based in Berlin, they offer a data anonymization solution to develop privacy-compliant technologies and solutions for enterprises and their end-users. We carried out preliminary work through market research, similar brand research, questionnaires and workshops
- Challenge
- Today, privacy is increasingly valued, and presenting privacy protection in the visual language is full of challenges. Not only that, to find the appropriate design language to reflect the connotation of the industry and brand also the challenges to face.
- Realization and Technology
- The vivid colors of Statice brand are used to provide a strong yet simple design. Gradient, hot stamping and silver printing process make the brand design well transmitted in the different materials.
- Operation and Interaction
- It creates a unique visual experience, where it also communicates people to brand concept and story through a modern yet simple corporate identity.
- Project Duration and Location
- The project started in August 2019 in Berlin, Germany, and finished in January 2020 in Hamburg, Germany.
- Specifications
- The logo is built on the golden section design. Brand fonts have been adjusted in line with the graphic design based on Sofia Pro. Poppins was chosen as the main typeface as it is a very modern and simple font.
- Keywords
- Branding, Dynamic Logo, Visual Identity, Corporate Identity, Brand Communication
