Press Release
Colijn IT Is Honored with the A' Design Award for iONE360 Visual Product Configurator in Wholesale, Retail Trade, Commerce and E-Commerce Design
Colijn IT honored for wholesale, retail trade, commerce and e-commerce design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ iONE360 Visual Product Configurator by Colijn IT, designed for iONE360, has been granted the A' Design Award in the Wholesale, Retail Trade, Commerce and E-Commerce Design category, A' Design Award & Competition has announced. The result belongs to the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding iONE360 Visual Product Configurator
iONE360 is a visual product configurator made for the furniture industry. The software handles customizable products with complex business rules and pricing, which can result in millions of variations. Users can create configurations and add 2D and 3D visuals, which are translated into a step-by-step guided selling process. iONE360 is published as JavaScript packages, so the configurator runs in a browser and can be embedded in websites, online shops and business systems. Virtual and augmented reality views work on recent smartphones without a separate app.
About Colijn IT
51% of consumers postpones and 36% cancels their purchases of customizable furniture because they can’t imagine how it will look. This “imagination gap” is a multi-billion dollar problem. iONE360 is a visual product configurator suited for furniture and similar industries. It can handle elaborate customizable products including complex business rules and pricing, which often result in millions of possible variations. Users can generate configurations themselves and can add 2D and 3D visuals, which is then translated to an easy step-by-step guided selling process that can be embedded in other applications.
Award Record
This recognition makes Colijn IT a winner of 1 A' Design Award.
About the A' Wholesale, Retail Trade, Commerce and E-Commerce Design Award
The A' Trade Design Award is an international competition recognizing good design in trade, wholesale and commerce by leading brands and designers worldwide. It is organized within the A' Design Award & Competition and is open to trade designers, retail layout designers, e-commerce designers and visual merchandising experts from all countries. Typical entries include wholesale trade services, retail appliances, storefronts, showrooms, pop-up shops and e-commerce platforms. The awarded trade designs are published at https://designers.org/design-category/trade
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/106446
- A' Design Award Page: https://competition.adesignaward.com/106446
- Media Showcase: https://www.designnewsroom.com/!106446
- Laureate Profile: https://designers.org/d/267422
- Further Information from the Laureate: https://www.ione360.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- iONE360 Visual Product Configurator
- Function
- Visual Product Configurator
- Category
- Wholesale, Retail Trade, Commerce and E-Commerce Design
- Discipline
- Design Strategy
- Industry
- Packaging & Retail and Software
- Colors
- Dark Slate Gray, Dim Gray, Dark Olive Green, Gainsboro and Silver
- Images
- 5
- Client
- iONE360
The Recognition
- Laureate
- Colijn IT
- Country
- Netherlands
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #106446
Credits
- Team
- Patrick van Keulen, Nico Zwanenburg, Ralf Eversen, Jan Kruijt, Rob van Bree, Elske de Maertelaere, Robin van Welt, Stefan Douw, Uni-Program Crew and Colijn IT Crew
- Image Credits
- Copyright 2009 - 2020 by Colijn IT for all IP, imagery and video.
Design Details
- Unique Properties
- 36% of consumers cancels a purchase of customizable furniture because they can’t imagine how it will look. iONE360 is a visual product configurator suited for the furniture industry. It can handle elaborate customizable products incl. complex business rules and pricing, which can result in millions of variations. Users can create configurations themselves and can add 2D and 3D visuals, which are translated to an easy step-by-step guided selling process that can be embedded in other applications.
- Inspiration
- Even today, consumers are expected to buy customizable furniture based on a showroom model and a fabric sample. How can consumers imagine how a sofa will look in a totally different setup, with different fabric & color and whether it will fit? They can't! 51% postpones and 36% cancels their purchase. Let's help them! Let's help consumers buy and retailers sell these complex products. Sales value goes up and delivered products will match expectations. Less returns, less waste and happy customers
- Research
- Apart from desk research into the proper tooling and research in the form of involving various customers and consumers in the design process, no large scale research was conducted.
- Challenge
- Developing a product configurator isn't necessarily hard. Making a product configurator which is truly generic, where users can create their own configurations of virtually any type of product, while retaining the link with logistical and administrative processes ánd being able to add visuals to this data, is incredibly complex. Then, translating all that complexity to front-end interfaces which even the least tech-savvy people can use on regular devices, add even more to the data & UX design challenge. It’s a process of continuous improvements which has been going on for many years.
- Realization and Technology
- In order to achieve our software which is highly generic (from a coding point of view) and embeddable into virtually any web application, we started out taking risks to use (at the time) unproven technologies in order to achieve maximum usability, betting very early on the Angular framework, ThreeJS and the WebXR API which has the promise of enabling virtual and augmented reality directly from browsers (users don’t have to install apps). The true beauty for us is the software architecture through we can generate packages with different combinations of software features, all from a single code-base.
- Operation and Interaction
- Furniture shopping is often experienced as stressful. There’s so much doubt while a lot of money is involved. iONE360 turns that stress into a fun experience! Users are in control of interior design like never before while our software makes sure they don’t make mistakes. This also makes it the perfect guided selling tool for sales people. It runs in browsers on devices that everyone owns. It’s highly realistic and easy to use. Integrated with the business: providing detailed pricing, logistical and manufacturing info.
- Project Duration and Location
- This varies. We've started development of our product configuration engine in 2009, while other elements such as the roomplanner is a relatively recent addition which started in 2016 and AR/VR started in 2019. Development was mainly done in Goes, The Netherlands.
- Specifications
- Due to the fact we publish the software as javascript packages, it runs in the browser and can be embedded into virtually any webbased application (websites, webshops, CRM/ERP, etc). Also, the 3D scenes are accessible without having to have any kind of specialized software or hardware and even for our Virtual and Augmented Reality experiences, you can simply use any recent smartphone without having to install an app, because we can use WebXR.
- Keywords
- product configurator, roomplanner, 3D visualization, CPQ, CTO, furniture, augmented reality, virtual reality
