Press Release
Silver A' Design Award in Meta, Strategic and Service Design Goes to Case Luggage Travelling Separately by Arnaud Gillard
Arnaud Gillard recognized for meta, strategic and service design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Meta, Strategic and Service Design category for Case Luggage Travelling Separately by Arnaud Gillard. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Case Luggage Travelling Separately
Case envisions the future of luggage and how luggage might evolve to become something that travels separately from its owner. Streamlining the travel experience, reducing stress, whilst also minimizing costly infrastructure. The Case is provided to you as part of an on-demand service whereby it will be delivered from your home to your destination ahead of the traveler, replacing the need to own and travel with luggage.
About Arnaud Gillard
I am a multidisciplinary designer driven by the desire to leverage technology to create socially and environmentally sound solutions to complex problems. I am curious, forward-thinking, and keen to understand the bigger picture whilst also bringing focus, pragmatism, and execution to the final proposals. Working at IBM has strengthened my approach to complex problems, pursuing insight-led solutions while leveraging enterprise design thinking practices in an iterative process. My approach in identifying both problems and solutions has allowed me to explore strategic, forward-thinking designs with the user always at the center of the process.
Award Record
Arnaud Gillard is a winner of 1 A' Design Award, including this recognition.
About the A' Meta, Strategic and Service Design Award
The A' Service Design Award is an international design competition recognizing excellence in service designs by consultancy companies and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to service designers, strategic design consultants, business designers and UX/UI designers from all countries. Entries typically include design strategy, design management, service design, franchising design, strategic design and service blueprints. Awarded service designs are published at https://designers.org/design-category/service
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/106491
- A' Design Award Page: https://competition.adesignaward.com/106491
- Media Showcase: https://www.designnewsroom.com/!106491
- Laureate Profile: https://designers.org/d/279401
- Further Information from the Laureate: http://case.travel
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Case Luggage Travelling Separately
- Function
- Luggage Travelling Separately
- Category
- Meta, Strategic and Service Design
- Discipline
- Service Design
- Industry
- Business and Design Industry
- Colors
- Dark Slate Gray, Gray, Light Gray, Dark Gray and Silver
- Images
- 5
The Recognition
- Laureate
- Arnaud Gillard
- Country
- Netherlands
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #106491
Credits
- Team
- Samsonite, IAG Cargo, European Platform on Sustainable Urban Mobility plans, Loughborough University
Design Details
- Unique Properties
- Case envisions the future of luggage and how luggage might evolve to become something that travels separately from its owner. Streamlining the travel experience, reducing stress, whilst also minimizing costly infrastructure. The 'Case' is provided to you as part of an on-demand service whereby it will be delivered from your home to your destination ahead of the traveler, replacing the need to own and travel with luggage.
- Inspiration
- Travelling with luggage is a stressful and arduous experience for both the traveller themselves and the infrastructure built to accommodate it. When envisioning the future of mobility, very few imagine a future where we continue to drag our belongings along with us. Through in-depth research with key stakeholders in the mobility, logistics and luggage industry it was established that the most appropriate solution is a disruptive solution aimed at truly divesting luggage from the traveller.
- Research
- The complexity of the project was distilled using a mix of core design research practices. Knowledge of the logistics and travel industry were gathered through attending Webinars, Conferences, interviewing industry specialists, referencing official literature, and conducting competitor analysis. Whilst user-driven insights were obtained through scenario mapping, role-playing, ergonomic testing, and user evaluations.
- Challenge
- A major challenge was establishing if the product should be owned by the user, or provided as part of the service. Each with their own challenges. It was decided that having the product provided as part of the service enabled a better user experience. Another difficulty was the very tight specifications set for the project. It needed to be lightweight, durable, technologically enabled, and optimised for the logistics industry. Meaning each design change consequently altered many other elements.
- Realization and Technology
- The Case primarily constitutes a hydroformed aluminium unibody aimed at providing ample strength to weight ratio, whilst ensuring full recyclability at the end of life. It leverages technologies such as RFID, E-ink displays, electric locks and digital scales to provide the best travel experience. All without the need for an internal battery, thanks to its two-way wireless charging compatibility. In-depth research, combined with design thinking workshops helped established a detailed service blueprint, whilst many iterations of UX/UI wireframes established the app interface.
- Operation and Interaction
- Once an empty Case is delivered to the user's home, the user places their phone on its lid and unlocks it using the case.travel app. The user then packs their belongings in the case locking it up by simply placing the lid back on. The app is then used to update the tech with travel details. Once the Case is in transit, the traveler may then choose to travel with whichever transport suits them best. Upon arrival, the traveler will find their case waiting for them in their room.
- Project Duration and Location
- This project started in October 2019 in Loughborough and finished in June 2020 in Amsterdam.
- Specifications
- Unlike traditional luggage, the dimensions of Case is standardised and optimised for use across the logistics industry. Improving handling efficiency, reliability, and cutting costs. The Case itself measures at 380mm x 580mm x 270mm (58 Litres). Comfortably storing enough items for a 2-4 day trip. Users are able to order multiple Cases to their desired needs. An optimised design also allows for an earlier delivery time, ensuring that the traveller's belongings will always arrive before the traveller. As the number of adopters increases, the cost of transporting the Case willdecrease drasticallyand beneutralizedby the saving of the transportation industry.
- Keywords
- Logistics, Mobility, Luggage, Suitcase, Service Design, UX Design, Industrial Design, Infrastructure, Future travel, Luggage-free
