Press Release
Bronze A' Design Award in Interior Space and Exhibition Design Goes to Hi Q Brown Algae Life Square Exhibition Center by Chun Ying Lai
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Chun Ying Lai for interior space and exhibition design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Hi Q Brown Algae Life Square Exhibition Center by Chun Ying Lai, designed for Fiefdom Conformity Design Limited Company, has been granted the Bronze A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Hi Q Brown Algae Life Square Exhibition Center
Hi Q Brown Algae Life Square is an exhibition center in Songshan District, Taipei City, Taiwan. The two-story venue connects an exhibition and sales area, a restaurant, classrooms and research offices. Fresh ingredients, facial masks, health supplements and pet products are sold in the first floor experience area. Gentle colors and organic curved lines suggest the flow of the sea. The walls are finished with a diatomite imitation coating, and the wooden ceiling forms flowing curves. Wooden shapes hung on steel bars recall brown algae molecules.
Award Record
With this recognition, Chun Ying Lai is a winner of 1 A' Design Award.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/106889
- A' Design Award Page: https://competition.adesignaward.com/106889
- Media Showcase: https://www.designnewsroom.com/!106889
- Laureate Profile: https://designers.org/d/279574
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Hi Q Brown Algae Life Square Exhibition Center
- Function
- Exhibition Center
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Gray, Rosy Brown, Dim Gray and Dark Gray
- Images
- 5
- Client
- Fiefdom Conformity Design Limited Company
The Recognition
- Laureate
- Chun Ying Lai
- Country
- Taiwan (China)
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #106889
Credits
- Team
- CHUN-YING LAI
- Image Credits
- CHUN-YING LAI
Design Details
- Unique Properties
- The exhibition center on the first floor serves as an experience area where fresh ingredients, facial masks, health supplements, pet medicines and food are sold. The designer used simple and gentle colors, beautiful and graceful organic curved lines to let the "sea" flow into space in an abstract form, reestablishing the conventional colors and cognition of the ocean, and at the same time accurately grasping the space ratio which perfectly and displays the characteristics of the product.
- Inspiration
- The client hopes to build the first platform in Taiwan that combines brown algae experience and social services. Before undertaking the designing of Hi-Q Brown Algae Life Square, the designer thoroughly studied the concept of the brand and the purpose of the space, set experience as the core value, and through pluralistic integration design methods and a smooth, harmonious space narrative, connecting the exhibition center, restaurants, classrooms, and R&D offices within the two-story venue.
- Research
- The designer captured key elements of the ocean and used multiple methods to make the respective areas stand out yet follow the overall theme at the same time. The exhibition center on the first floor also serves as a product experience area. Space consists of simple design and warm colors, presenting fresh and elegant modernity. The ceiling is made of wood to create elegant flowing lines and curves, fast and slow, followed by a variety of light and shadow, forming a natural and free-flowing image of sea currents.
- Challenge
- For the designer, designing must be market-oriented. In addition to aesthetics, the unification of spatial images is even more crucial so that the owner could convey a clear message to consumers. Since this project includes a combination of an exhibition and sales center, a restaurant, offices, classrooms, etc., connecting the brand's market positioning and spiritual concept through the overall style, layout, and circulation to enhance the customer's memory, win their trust, and satisfy their experiences is the ultimate test on the designer's aesthetics and ability to integrate.
- Realization and Technology
- The wall surface of the exhibition center is decorated with diatomite imitation coating which gives them a detailed texture and intriguing visual changes. Accompanied by seaweed patterns, they compose a comfortable and relaxing atmosphere. The reception counter in the restaurant is made of special gold glaze glass, and the imported wallpaper is used in the back to shape the natural beauty like layered rocks and splashing ink.
- Operation and Interaction
- Some of the original structure of the building was kept in the transition area between the staircases, supplemented by a highly penetrating wooden grille glass window, introducing abundant natural light, and a row of the neatly arranged bamboo forest not only satisfy the basic elements of space but also shape a poetic, beautiful scene. To support the cultural creativity of Taiwanese students, the walls are decorated with light blue lacquered glass which serves as a display wall, with a white frame that forms a painting-like scene.
- Project Duration and Location
- The project was finished in May 2019, in Songshan District, Taipei City, Taiwan.
- Specifications
- Drawing inspiration from the R&D personnel extracting fucoidan with molecular science technology and developing a variety of health supplements, the designer used woodworks and latches to imitate the shape of brown algae molecules, then use steel bars to hang them up to pay tribute to the R&D personnel's trail-blazing research and development technology.
- Keywords
- Modernism, Exhibition Center, Ocean, Mix and Match, Eco-friendly
