Hsuan-Hui Lee Is Honored with the A' Design Award for Transformers the Skin Test House Pop Up Store in Interior Space and Exhibition Design

Hsuan-Hui Lee honored for interior space and exhibition design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Interior Space and Exhibition Design category for Transformers the Skin Test House Pop Up Store by Hsuan-Hui Lee, designed for Birkin Creative Integrated Marketing Service Limited. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

The A' Design Award Explained

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

More About Transformers the Skin Test House Pop Up Store

Transformers the Skin Test House is a pop up store designed for a cosmetics brand. The store is built from containers with a steel structure, while the floor, ceiling and walls are made of wooden and eco-friendly materials. LED light boxes and showcases present the products inside. The units can be assembled in twelve hours and combined in different numbers, and a canopy can be added for rainy weather. All materials are reusable, and the store has been assembled and taken apart about sixty times for exhibition events in public places.

About Hsuan-Hui Lee

Hsuan-Hui Lee is an exhibition designer devoting herself to provide satisfactory purchase experience. Her design not only considerably improves the publicity of her clients, but also creates memorable events, which the value of products would be deeply rooted in people's mind.

Award Record

With this recognition, Hsuan-Hui Lee is a winner of 1 A' Design Award.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/107197
A' Design Award Page: https://competition.adesignaward.com/107197
Media Showcase: https://www.designnewsroom.com/!107197
Laureate Profile: https://designers.org/d/280419
Further Information from the Laureate: http://bit.ly/3gMhk8U

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Transformers the Skin Test House Pop Up Store
Function: Pop Up Store
Category: Interior Space and Exhibition Design
Discipline: Spatial Design
Industry: Architecture and Packaging & Retail
Colors: Firebrick, Maroon, Gainsboro, Dim Gray and Saddle Brown
Images: 5
Client: Birkin Creative Integrated Marketing Service Limited

The Recognition

Laureate: Hsuan-Hui Lee
Country: Taiwan (China)
Recognition: A' Design Award
Edition: 2020 - 2021
Design ID: #107197

Credits

Team: Birkin Creative Integrated Marketing
Image Credits: Birkin Creative Integrated Marketing

Design Details

Unique Properties: The design theme is Transformers: The Skin Test House of SK-II. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places!
Inspiration: This design aims for the brand marketing of SK-II, a Japanese cosmetics brand, in a form of pop up store. This design is a new type of operation which creative marketing strategies are integrated with retail stores under the concept of pop-up shop, featuring its temporariness and portability. It brings residents to a good understanding of the products of the brand and enables them to feel the atmosphere inside the shop in exhibition sessions regardless of location.
Research: The design, inspired by pop up shops, is considered the second marketing center of the brand when the first refers to the designated counter in the department store. The advantages of this design include: 1. It can be constructed in different quantity of containers. 2. It visually attracts people. 3. It can display the features of the brand with showcases, and purpose of the event with videos. The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will leave a good impression on the public.
Challenge: This design is the result from gradual advances of the glass house, which had spent two and half years on fixing the defects in slidable floors during raining days, inability of altering the numbers based on different demands, inability of assembly, inability of displaying products with lamps other than light boxes, to name but few. To date, the upgrades of canopy, product showcases, and LED light boxes have made the design fits requirements for all trade fairs in Taiwan. The design integrates into the public with interactive experience to make the spirit of the brand more widely valued.
Realization and Technology: Wooden materials, eco-friendly materials, LED lights. All the employed materials are eco-friendly and reusable, to the extent that the process of assembly and disassembly have been completed for 60 times.
Operation and Interaction: The building volumes can be assembled in 12 hours. The assembly methods include one, one plus one, two plus two, etc. In view of quick assembly, the shop would be built for testing before arriving at the sites. The process is under scrutiny to reach flawless quality. The details are written below: 1.Canopy would be attached to the houses for rainy weather. 2.The showcases can be switched in position. 3.The automatic doors can be replaced with sliding ones. 4.The sizes of tables and chairs are adjustable to maximize the number of them. 5.When sole container is in use, there would be only one entrance.
Project Duration and Location: Time: January, 2020 Location: The most visited areas beside the most popular department stores of Taiwan for exhibition events which had held 60 sessions within a year.
Specifications: Size of sole container: W1620 x H290 x D480 cm The size of the design simulates that of glass container house and contemporary glass house, and the container is built from steel structure. The indoor spaces of all the houses are 225 cm in height. The floor, ceiling, and walls are planned to be made of wooden materials, all of which are eco-friendly. The containers have been repeatedly used for display for approximately 60 times.
Keywords: pop-up shop, creative marketing, Birkin, exhibition, exhibition space, exhibition design, retail design, brand marketing