Press Release
Xi Lin Men Alcohol Beverage Package by Xu Yao and Li Wei Receives the Bronze A' Design Award in Packaging Design
Xu Yao and Li Wei recognized for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for Xi Lin Men Alcohol Beverage Package by Xu Yao and Li Wei, designed for Xi Lin Men. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Xi Lin Men Alcohol Beverage Package
Xi Lin Men is a packaging design for Chinese spirit, and the name means approaching happiness. The bottle is transparent, so the clear liquid is fully visible. Viewed from an angle of about 45 degrees, a relief of two fish placed head to tail appears at the base, recalling the Yin and Yang symbol. A frosting technique gives the fish relief depth, and the red dots on the foreheads of the fish are applied by thermal transfer printing. The cap resembles bamboo, a sign of steady growth. The narrow top and wide base make pouring easier.
Award Record
This recognition makes Xu Yao and Li Wei a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/107325
- A' Design Award Page: https://competition.adesignaward.com/107325
- Media Showcase: https://www.designnewsroom.com/!107325
- Laureate Profile: https://designers.org/d/280592
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Xi Lin Men Alcohol Beverage Package
- Function
- Alcohol Beverage Package
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Snow, Indian Red and Rosy Brown
- Images
- 5
- Client
- Xi Lin Men
The Recognition
- Laureate
- Xu Yao and Li Wei
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #107325
Credits
- Team
- Xu Yao and Li Wei
Design Details
- Unique Properties
- A message about "happiness" was delivered in this product. The bottle is transparent so that limpid liquid can be seen clearly. When people overlook the work from an angle of 45 degrees, they can see the relief of two Yin-Yang fish in the bottom which are staying head to tail from the wine. The red dot on the forehead of fish means "lucky strike" for Chinese. The bottle cap looks like bamboo, which means "keep rising steadily" so as to express a wish of people to forge ahead.
- Inspiration
- The culture of "happiness" accounts for a large proportion in the daily life of Chinese people. This work is called "Xi Lin Men", means "Approaching Happiness" in English. Therefore, we were inspired by elements related to "happiness" in our innovation and design like a pair of fish that means "happiness" and "rich", red color that means "good luck comes at once", and bamboo that means "keep rising steadily" etc. We would like to bring good hope and luck to people through the work.
- Research
- The two designers read lots of literature to research about what represents the most the culture of "happiness" in China. They chose Chinese Dragon at first. But then they decided to choose fish instead of Chinese Dragon since fish is more common for people and more closed to real life. It could also perfectly deliver a clear message of luck and hope as well as the desire of freedom. That was what designers wanted to show: like people's respect to nature since Chinese believes in animism, and they always believe that nature will show them good signs, and bring good message to them.
- Challenge
- From a technical aspect, due to the limitation of technology, it is hard to make sculpture on a vertical surface of bottom of a bottle. It took us quite a long time to search for good technology to complete the work. So it is rare to see any products like ours in market today.
- Realization and Technology
- We wanted to make the work more different from other products on the market today, so we used "simplicity" as our main design style. On the fish relief, frosting technique was used to make the work look more stereoscopic. The red dots on forehead of fish were made by thermal transfer printing technology.
- Operation and Interaction
- Firstly, the bottle shape with a narrow top and wide bottom is easier to hold when pouring Chinese spirit. Secondly, Chinese like to drink Chinese spirit when holding banquets and parties. The elements on the work will fit more on happy occasions like wedding and celebration. And it is also more convenient for consumer to identify when choosing products. Besides, the core image of two fish together means Chinese "Tai Chi" and "Yin Yang" culture, expressing a good quality of pursuing happiness and respecting nature in China, and bring good luck and wealth to Chinese.
- Project Duration and Location
- The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
- Specifications
- Width 150mm x Depth 150mm x Height 290mm.
- Keywords
- Alcohol, Package, Chinese, Chinese spirit, China, Beverage
