Press Release
Bronze A' Design Award in Packaging Design Goes to Bairuiyuan Wolfberry by Ke Xia
Ke Xia recognized for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for Bairuiyuan Wolfberry by Ke Xia, designed for Bai Ruiyuan Chinese wolfberry co., Ltd.. The result belongs to the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Bairuiyuan Wolfberry
Wolfberry, as the oriental treasure of plant fruit, has always been regarded as a good product of medicine and food. This design works not only meet the application of the product itself to lock fresh technology, maximize its nutritional components, but also skillfully integrate the Chinese millennium inscription stone carving art to express the humanistic spirit of Chinese medicine. Let people feel the balance between traditional culture and modern science and technology beauty.
Award Record
Ke Xia is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/108317
- A' Design Award Page: https://competition.adesignaward.com/108317
- Media Showcase: https://www.designnewsroom.com/!108317
- Laureate Profile: https://designers.org/d/278071
- Further Information from the Laureate: http://www.ycguge.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Bairuiyuan Wolfberry
- Function
- Wolfberry
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Firebrick, Light Gray, Misty Rose, Dark Salmon and Light Pink
- Images
- 5
- Client
- Bai Ruiyuan Chinese wolfberry co., Ltd.
The Recognition
- Laureate
- Ke Xia
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #108317
Credits
- Team
- Designer：Peng Jiang, Designer： Yong Zou, Designer：Chun Hao Shan, Chief creative officer：Ke Xia, Process designer：Wen Chen and Effect drawing designer：Chong Yue Ye
- Image Credits
- Effect drawing designer Chong Yue Ye,《Bairuiyuan Fresh Locked Wolfberry》, 2019.; Effect drawing designer Chong Yue Ye,《Bairuiyuan Fresh Locked Wolfberry》,2019.; Effect drawing designerChong Yue Ye,《Bairuiyuan Fresh Locked Wolfberry》,2019.
Design Details
- Unique Properties
- This product selects the first stubble variety of Ningxia wolfberry core production area. The overall design is red and white. Adopts the embossing craft and the red waist seal,on which hot stamping gold edge, it symbolizes the golden years,When you pull the waist seal and pull out the lid tied to red silk, the row of wolfberry "FreshLockedbottle" into your eyes. The design team chose the lock fresh bottle with the function of lock fresh, which is the first time in the same type of product so far.
- Inspiration
- The idea stems from the patented technology that customers want to launch a fresh Wolfberry product to open the quality gap with similar products in the market. To this end, the design team designed the packaging for this wolfberry product from Ningxia, China, and make it look valuable, quality and cultural. The design Inspiration comes from ancient Chinese inscriptions. The text is branded on the box in the form of inscription, which reflects the brand's focus on the product and can withstand the baptism of the years, and thus intuitively conveys the selling point of the product.
- Research
- The significance of researching this project is to offer a product that can represent scientific and technological strength of the enterprise. Through long-term research, characters of the products in the technology have been known, special package is designed to guarantee original nutrition of the products, this mode can be used to other similar products. Meanwhile the one-way exhaust bottle used in the design of the tank is the first application in the Chinese market of wolfberry industry, and it has also opened the way for the product development and design of the whole industry.
- Challenge
- In the creation process, the biggest challenge is to keep products fresh and dry. The can shall reflect both cultural connotation and actual functions. To achieve the goal, the design team found special vendor to customize the can.
- Realization and Technology
- The outer box surface of the package is filled with soft material, which makes the whole box surface full, and can play a good impact buffer effect. The exterior of the box is made of cotton paper embossing process, the main structure of the box body is made of industrial cardboard to ensure the bearing capacity and structural strength. The internal tank design is the first one-way exhaust packaging design in the Chinese Wolfberry product market, so as to prevent the entry of external air, keep the drying degree of the product, and then ensure the freshness of the product.
- Operation and Interaction
- Open the magnetic buckle adsorption lid, five cans of wolfberry will appear in front of you. Take out the bottle and unscrew the bottle cap, tear off the cap film to enjoy the fresh wolfberry, easy to use, at the same time, the bottle body with a scale to mark the daily consumption, can let the user know the amount of each time accurately, improve the user experience.
- Project Duration and Location
- The project starts from March 2018 in Chengdu and ends in December 2019 in Chengdu. In addition, it came to market in China in December 2019.
- Specifications
- Outer packing size:Width 400 mm x Depth 168 mm x Height 100 mm. Inner bottle:Diameter 60 mm x Height 120 mm.
- Keywords
- Fresh , Wolfberry , Chinese , Style , Bairuiyuan , Locked
