Press Release
600th Anniversary Temple of Heaven Liquor Packaging by Jiuzhou Li Is Granted the A' Design Award in Packaging Design
Jiuzhou Li acknowledged for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ 600th Anniversary Temple of Heaven Liquor Packaging by Jiuzhou Li, designed for Beijing Temple of Heaven Store, has been granted the A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The result belongs to the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About 600th Anniversary Temple of Heaven Liquor Packaging
The Temple of Heaven in Beijing, China has a history of 600 years. For this memorable 600 years, a group of commemorative white spirits was designed. The expression mode is modern and contains tradition. The ancient Chinese concept of "round heaven and square earth" is well reflected in this design. Everyone has good expectations, just like going to the temple of heaven to worship god, hope" Every corner of the world, Stability and Richness, Year after year, Forever peace".
About Jiuzhou Li
Li Jiuzhou is a Chinese designer. Li Jiuzhou majored in visual communication and advertising design as a student. Since my work, I have been groping deeply in design and making cross-border design. He believes that designers must stand in the front line with customers, provide more professional and better services and produce more valuable content that can impress consumers. He has many works in China. He also holds the position of visual director in many large enterprises. Rich and varied design styles are his characteristics. He can blend Chinese culture and fashion well.
Award Record
Jiuzhou Li is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/108746
- A' Design Award Page: https://competition.adesignaward.com/108746
- Media Showcase: https://www.designnewsroom.com/!108746
- Laureate Profile: https://designers.org/d/282450
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- 600th Anniversary Temple of Heaven Liquor Packaging
- Function
- Liquor Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Lavender, Brown, Tan, Light Gray and Indian Red
- Images
- 5
- Client
- Beijing Temple of Heaven Store
The Recognition
- Laureate
- Jiuzhou Li
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #108746
Design Details
- Unique Properties
- The Temple of Heaven in Beijing, China has a history of 600 years. For this memorable 600 years, a group of commemorative white spirits was designed. The expression mode is modern and contains tradition. The ancient Chinese concept of "round heaven and square earth" is well reflected in this design. Everyone has good expectations, just like going to the temple of heaven to worship god, hope" Every corner of the world, Stability and Richness, Year after year, Forever peace".
- Inspiration
- 2020 is the 600th anniversary of the completion of the Temple of Heaven. For this important anniversary, a set of four bottles of commemorative wine was designed. Why are they divided into four sections？Because, the temple of heaven is the place where the power of light shines strongest. Is the " heaven diagram " in the book of changes. " heaven diagram " contains four virtues: kindness, propriety, loyal and integrity.
- Research
- The design of the wine bottle breaks through the old design of most traditional Chinese liquor containers. The expression mode is modern and contains tradition. The ancient Chinese concept of "round heaven and square earth" is well reflected in this design. Climate and land are closely related to the quality of liquor.
- Challenge
- The most difficult part is how to combine the ancient traditional customs of worshipping heaven and worshiping God in China with product design, and how to make products conform to modern international aesthetics while retaining the ancient traditional elements of China.
- Realization and Technology
- Glass is used as the main body and the outer layer of the round cap at the bottle mouth is made of alloy. The color of glass bottle body uses UV printing technology. The outer packing material is a combination of paper and alloy.
- Operation and Interaction
- The packaging adopts reusable packaging, which is fixed by upper and lower alloy buckles. The upper buckle is the imperial seal of the emperor, and the lower buckle is the logo of "600th Anniversary Temple of Heaven". The outer packaging of wine can be opened by removing the two buckles respectively.
- Project Duration and Location
- The project started in April 2019 in Beijing and finished in January 2020 in Beijing
- Specifications
- Bottle size: Width 66mm x Depth 66mm x Height 260mm Round outer packing size: diameter 120mm x Height 300mm Square suit: Width 200mm x Depth 200mm x Height 360mm
- Keywords
- product design, Liquor, Temple of Heaven, New Chinese Style, Sacrificing Heaven
