Press Release
Wang Zhi Receives the Bronze A' Design Award for Chadao Book in Print and Published Media Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Wang Zhi for print and published media design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Print and Published Media Design category for Chadao Book by Wang Zhi, designed for Yunnan TAETEA Group Co., Ltd.. The result belongs to the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Chadao Book
The cover materials and colors of the hardcover are used to create a clear way to present the typical colors of Pu'er tea. The font design and layout are properly left blank, and the overall layout is full of changes. Modern design language is used to explain the charm of Chinese Pu'er tea, and the chapter design is simple and clear. The pictures and content are well matched and interesting. The graphics and text are harmoniously and properly presented.
About Wang Zhi
Wang Zhi is a designer living and working in Beijing. He is an art editor at Foreign Languages Press. He believes that a distinctive design can bring people a better life experience and sense of happiness. China's economy and the "Created in China" strategy require designers to have an international vision. Design is also a process of self-cultivation, which is sometimes painful, but happiness always comes along.
Award Record
Wang Zhi is a winner of 1 A' Design Award, including this recognition.
About the A' Print and Published Media Design Award
The A' Print Design Award is an international design competition recognizing good printed and published media by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to print designers, published media designers, graphic designers and typography experts from all countries. Entries typically include brochures, posters, magazines, catalogs, flyers and business cards. Awarded print designs are published at https://designers.org/design-category/print
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/109424
- A' Design Award Page: https://competition.adesignaward.com/109424
- Media Showcase: https://www.designnewsroom.com/!109424
- Laureate Profile: https://designers.org/d/179220
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Chadao Book
- Function
- Book
- Category
- Print and Published Media Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Entertainment
- Colors
- Tan, Black, Gray, Rosy Brown and Burly Wood
- Images
- 5
- Client
- Yunnan TAETEA Group Co., Ltd.
The Recognition
- Laureate
- Wang Zhi
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #109424
Credits
- Team
- Wang Chiying and Xu Xue, Gao Feiyan
- Image Credits
- Photographe: Wang Haifei, Sun Yishuai
Design Details
- Unique Properties
- The sheath and the color of the hardcover are carefully chosen to create a transparent sense of maroon—a typical color of Pu'er tea—and to reflect the texture of the tea. The font design and layout are properly left blank, creating a sense of change. Modern design language is used to explain the charm of Chinese Chadao, with the chapter design kept simple and clear. The illustrations and texts are harmoniously arranged and designed to complement each other.
- Inspiration
- The book is inspired by Pu'er tea from TAETEA Group. The Eight Teachings of the TAETEA System are both a set of elegant and procedural skills to brew tea and are self-motivating methods of self-introspecting Chadao studies. It consists of eight interrelated, consecutive of arrays of moves, including cleansing, opening, awakening, measuring, cultivating, experiencing, sharing, and finishing. An Eight-step Process ceremony enhance the design inspiration for the reunderstanding of the aesthetic value of Chinese Chadao.
- Research
- The purpose of the research is to re-understand and express the charm of Chinese Pu'er tea as well as the Chinese tea ceremony. Empowered by selected printing materials, novel special paper and binding technology, the research explores how to convey the different touches of the through distinctive visual expressions.
- Challenge
- The most difficult part is to find the exact visual design expression. Nowadays, learning Chinese tea ceremony has become a fashion, and people's thoughts will gradually sublimate in the process of tasting Pu'er tea; however, it is nevertheless a challenge to express the philosophical thoughts behind the Chinese tea ceremony and the tea culture.
- Realization and Technology
- The book sheath is made of transparent acrylic. The process consists of four-color printing, bronzing and creasing, etc. The hand-drawn style illustrations are computer-aided design.
- Operation and Interaction
- By getting people take out and open the book with care, the transparent acrylic sheath brings a touch of sacred ritual. Throughout the eight chapters, the joy of reading stays in the entire reading process. Be the book open or closed, there is always a particular three-dimensional effect.
- Project Duration and Location
- January 1 to 31, 2018; Beijing, China
- Specifications
- Book size: 170mm x 240mm x 23mm
- Keywords
- TAETEA System, Pu'er Tea, Chadao, An Eight-step Process, hardcover, Acrylic Materials
