Press Release
Silver A' Design Award in Fashion, Apparel and Garment Design Goes to SS2019 Splash Silicone Rubber Clothing Fashion Apparel by Viktoria Marchev
Viktoria Marchev recognized for fashion, apparel and garment design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ SS2019 Splash Silicone Rubber Clothing Fashion Apparel by Viktoria Marchev has been granted the Silver A' Design Award in the Fashion, Apparel and Garment Design category, A' Design Award & Competition has announced. The result belongs to the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding SS2019 Splash Silicone Rubber Clothing Fashion Apparel
'Splash' is a collection made of silicone rubber, a versatile material the designer has been using to create her sci-fi ambience concepts since 2014. The designer developed a special molding-casting technology to construct her silicone garments. The pieces created are highly eco-friendly as there is no waste during the creative process and they are also waterproof and easy-to-clean. The title "splash' refers to the technology, which involves injecting water between layers of silicone.
About Viktoria Marchev
Viktoria Marchev Hungarian native New-York based fashion designer launched her brand mainly focusing on women’s swimwear. Since 2014 she has been experimenting with new technologies and she has created molded pieces of silicone rubber, a versatile material, which supports her sci-fi ambience concepts. The original concept of switching from textile based materials to liquid silicone rubber was to minimize waste during the creative process. The casting-molding-pouring technology requires detailed design but allows more precise definition of the necessary material amount. The liquid substance allows the artist to accurately calculate the fluid ounces and make it all part of the final artwork.
Award Record
With this recognition, Viktoria Marchev is a winner of 1 A' Design Award.
About the A' Fashion, Apparel and Garment Design Award
The A' Fashion Design Award is an international fashion design competition recognizing good fashion designs by best fashion designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to fashion designers, apparel designers, garment designers and textile designers from all countries. Entries typically include runway collections, dresses, suits, skirts, outerwear and jackets. Awarded fashion designs are published at https://designers.org/design-category/fashion
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/110147
- A' Design Award Page: https://competition.adesignaward.com/110147
- Media Showcase: https://www.designnewsroom.com/!110147
- Laureate Profile: https://designers.org/d/285589
- Further Information from the Laureate: https://www.viktoriamarchev.com/ss2019-splash-landing-page
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- SS2019 Splash Silicone Rubber Clothing Fashion Apparel
- Function
- Fashion Apparel
- Category
- Fashion, Apparel and Garment Design
- Discipline
- Fashion Design
- Industry
- Fashion
- Colors
- Orange, Gold, Black, Goldenrod and Gray
- Images
- 5
The Recognition
- Laureate
- Viktoria Marchev
- Country
- United States of America
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #110147
Credits
- Team
- Viktoria Marchev (Viktoria Tisza at the time of the creation)
- Image Credits
- Runway photography and videography: Oxford Fashion Studio Main image photography: Charles Hundley, The Runway Authority Runway model for main image: Dani Le Rose/Dani Rook Runway model for Optional; Hanasha Ch. Runway model for Optional; Tifannie Kramer Runway model for Optional; Stephanie Bardavid Runway model for Optional; Mimi Tao Additional documentation - Campaign Photography: Dobrin Marchev www.dobrinmarchev.com Model: Ana Eberg @Red Model Management Make-up: Anastasia Eisenberg
Design Details
- Unique Properties
- The designer has been experimenting with silicone rubber since 2014. The molding-casting technology requires precise preparation, the emphasis is more on the design process, as the making itself is limited to the time of pouring. Splash is an advanced version of the Spring-Summer 2015 Clones, which earned the designer the category of innovative designers on Not Just A Label. The title Splash refers to the technology which involves liquid being injected between layers of silicone.
- Inspiration
- The designer loves to define garments as an abstract extension of the human body. For this particular collection the designer drew inspiration from her personal experiences learning about the importance of water within the healthy functioning of the body, how it impacts blood structure. She expressed it in two ways: using circles and injecting water and other colorful liquids between layers of silicone as a symbolic representation of this healthy flow.
- Research
- The designer has been experimenting with silicone rubber for a couple of collections (5 silicone rubber collections so far), trying something new each season to come. Innovations in each collection: SS2015 Clones - first silicone rubber collection - the foundation of the technology SS2017 Skin Deep - introducing transparent hard silicone vests FW2017 In the cocoon - expanding the volume to big-scale pieces SS2018 Splash - injecting water between layers of silicone to create the ‘splash’ effect FW2019 Possession - complete, multiple-piece outfits made of silicone rubber, including footwear
- Challenge
- After several years of experimentation mostly on swimwear, one of the biggest challenges in this collection was to make a big-scale piece. An attractive yellow dress with a huge round skirt and circle "cutouts". The designer faced the challenge to find balance between strength and fragility. Because of the shortness of the curing time of silicone rubber and the size of the project the design itself needed a lot of attention as minor mistakes could result in repeating the whole making process.
- Realization and Technology
- Silicone rubber Molding-casting Pouring
- Operation and Interaction
- The pieces made of silicone rubber do not require any sewing, therefore there are no real seams or trimmings, which creates a very neat appearance. The pieces are simultaneously flexible and have a strong hold, which feature eliminates wrinkles. The cleaning of the pieces is highly-efficient as the surface is waterproof, they don't require machine wash, can be wiped off with light detergents, alcohol for disinfection and can be patted dry with paper towel or any water absorbent cloth. The same way the pouring process allows no waste during the production as there is no excess material in the mold.
- Project Duration and Location
- The development of the technology started in 2014 with the designer's first silicone rubber collection Spring-Summer 2015 Clones and has been upgraded every year. Splash conceived in 2018 and was completed in August, 2018 and was showcased at New York Fashion Week in the framework of Oxford Fashion Studio's Emerging Designer Showcase in September at Pier59 Studios.
- Specifications
- There are 18 looks within the collection, sizes ranging from bodysuits, short dresses and one long dress. Bodysuits: Body length: 60 cm, bust: 70 cm, waist: 60 cm, weight: 4 lb, Short dress: Length: 70 cm, bust: 70 cm, waist: 60 cm, hips: 80 cm, weight: 4 lb Yellow dress: Overall length: 135 cm, bust: 70 cm, waist: 60 cm, hips: 80 cm, weight: 14 lb
- Keywords
- fashion, apparel silicone, rubber, innovation, sci-fi
