Press Release
Shen Yang Cofco Sales Office by Yongna Sheng Receives the Silver A' Design Award in Interior Space and Exhibition Design
Yongna Sheng recognized for interior space and exhibition design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Shen Yang Cofco Sales Office by Yongna Sheng, designed for Serendipper Design, has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category. The result belongs to the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Shen Yang Cofco Sales Office
Shen Yang Cofco is a sales office in Shenyang, China, covering an area of 1400 square meters. The interior avoids the commercial appearance of a conventional sales office and creates a calm, natural setting inspired by a forest. A skylight and floor-to-ceiling windows bring daylight inside and link the sky, the courtyard and the architecture. Art and cultural displays are combined with the marketing function, so viewing, experience and use are blended. The design reflects local culture and offers a quiet place away from the busy city.
About Yongna Sheng
ShengYongNa, was born in 1977, graduated from Beihang University, 1999, founded in 2003, Beijing Serendipper Design co., LTD., has 17 years of design experience, after a period of accumulation and precipitation, the company has considerable scale development, at present, the company employees 100 people, and a number of well-known Chinese real estate enterprises have good relations of cooperation.
Award Record
This recognition makes Yongna Sheng a winner of 2 A' Design Awards. All of the awards belong to the 2020 - 2021 edition of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/110236
- A' Design Award Page: https://competition.adesignaward.com/110236
- Media Showcase: https://www.designnewsroom.com/!110236
- Laureate Profile: https://designers.org/d/281055
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Shen Yang Cofco Sales Office
- Function
- Sales Office
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dim Gray, Gray, Dark Gray, Rosy Brown and Dark Slate Gray
- Images
- 5
- Client
- Serendipper Design
The Recognition
- Laureate
- Yongna Sheng
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #110236
Credits
- Image Credits
- Photographer：Sicong Sui
Design Details
- Unique Properties
- Cofco ShenYang sales office refining the local culture and spirit of Shenyang. In the design of the integration of art, let appreciation, experience, function of each other blend, in the form of cultural display, in addition to the marketing theme to add interesting elements, Shenyang Longyue Xiangyun sales office not only to meet the current aesthetic needs, but also to convey the texture of production and diversified values.
- Inspiration
- The pressure, anxiety and fickleness brought by the city are far from the hustle and bustle. Avoiding the crowd, breathing natural air and listening to our inner voice are the living conditions we yearn for. Cofco ShenYang sales office, for the city tired "birds", lit up the lights home, come back, back to the forest.
- Research
- The pressure, anxiety and fickleness brought by the city are far from the hustle and bustle. Avoiding the crowd, breathing natural air and listening to our inner voice are the living conditions we yearn for.
- Challenge
- Here we break away from the design of the conventional sales office and remove the commercialization of the sales office. Want to create a unique sales space, to build a natural, relaxed, humanistic feelings of the space. At the beginning of the project, just novel Coronavirus serious period. Our designers, the sales office furniture, lamps, carpets, paintings and so on could not reach the scene. The impact of the new crown needs to be overcome.
- Realization and Technology
- If the space can speak, then Cofco ShenYang sales office and Life Hall must be a forest fairy tale. Not only the taste is elegant, but also can savor the millennium. It is the search of life, the homing of mankind. Is the most primitive expectation of home.
- Operation and Interaction
- 1.All the information from party a about the project 2.Preliminary concept 3.Deepen the concept 4.Final draft 5.Sign a contract 6.Implement procurement 7.Go to shenyang site
- Project Duration and Location
- 2020.04-2020.06. ShenYang, China.
- Specifications
- Project area: 1400 square meters.
- Keywords
- Nature, relaxation, humanities, Destination, unique
