Press Release
Autumn Sky Gift Box by JiaXin Qiu Receives the Bronze A' Design Award in Packaging Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes JiaXin Qiu for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Autumn Sky Gift Box by JiaXin Qiu, designed for Artaste, has been granted the Bronze A' Design Award in the Packaging Design category. The result belongs to the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Autumn Sky Gift Box
Autumn Sky is a gift box designed for Chinese moon cakes. The box holds eight moon cakes, a set of knives and forks, and an electronic candle. The sides are made of laser carved silver paperboard backed with a frosted PVC sheet, and two carved layers are separated by 15 mm EVA material to create depth. The lid is made of transparent acrylic. When the candle is lit at night, the carved clouds, waves and forest patterns cast light and shadow on the wall. The form refers to the paper covered window panes of ancient China.
About JiaXin Qiu
The image of qiujiaxin is beyond my expectation. It's a young "beautiful girl". However, in the design industry, she has another powerful name - ARTASTE & MINTOWM brand founder. Qiu Jiaxin, who graduated from the digital Department of Shanghai Academy of fine arts, wrote my macaroni diary. Art life & taste love is her motto, because art is needed in life and design is everywhere.
Award Record
With this recognition, JiaXin Qiu is a winner of 2 A' Design Awards. All of the awards belong to the 2020 - 2021 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/110251
- A' Design Award Page: https://competition.adesignaward.com/110251
- Media Showcase: https://www.designnewsroom.com/!110251
- Laureate Profile: https://designers.org/d/285798
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Autumn Sky Gift Box
- Function
- Gift Box
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Light Steel Blue, Cornflower Blue, Steel Blue, Silver and Light Gray
- Images
- 5
- Client
- Artaste
The Recognition
- Laureate
- JiaXin Qiu
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #110251
Design Details
- Unique Properties
- This is a Chinese moon cake gift box. In particular, the entire gift box uses a large area of laser carving. Laser carved every leaf, every small animal, every wave is carefully sketched. This is not only a gift box, but also a lamp. When the electronic candle in the middle is opened at night, it will reflect a beautiful picture of light and shadow on the wall through the two-layer combined paper carving pattern on the side. The lid is made of acrylic acid. There are eight moon cakes, knives and forks and electronic candles in the middle. The design elements are clouds, waves and forests.
- Inspiration
- This design shows the interaction between light and shadow, the interaction between tradition and fashion. Inspired by the windows of ancient China. Before the glass was invented, Chinese people used thin paper to stick it on the pane. The paper can be light-proof and windproof. Then people paste some paper carvings on the thin paper to increase the aesthetic feeling of light and shadow. This design is to process the living material in art.
- Research
- In this packaging design, the most difficult thing is to balance the luxury and cost of packaging design. Therefore, laser cardboard was selected as the main material of this design. Use the right laser power to carve the paper because if the power is too high, the paper will be scorched and too small to cut. The final result is obviously advanced. The double-layer laser engraving silver paperboard shows a good perspective effect. The total cost of the whole gift box is only 15 dollars.
- Challenge
- The effect of laser engraving is more delicate than knife version. In order to make the whole gift box both ornamental and portable, this work selects acrylic as the material. Acrylic increases the transmission and refraction of light, is undoubtedly the most perfect material. Although laser can carve very fine patterns, but the overall design needs to find a balance, not excessive pursuit of complexity, in the aesthetic and material outline, also consumed a lot of time.
- Realization and Technology
- This box use multicolored silver paper to carve with laser. Paste a frosted PVC sheet on the back of the paper. The near view and far view are separated by 15mm EVA material. The cover is made of transparent acrylic.
- Operation and Interaction
- Open the lid and take out the box containing the candle and knife and fork. Take out 8 mooncakes, light the candles and put them at the bottom of the box.
- Project Duration and Location
- The project has been completed in Shanghai in July 2020.
- Specifications
- Width 210mm depth 210mm height 200mm
- Keywords
- Laser, carving, acrylic, Luminous, 3D
