Humberto Garcia Receives the Silver A' Design Award for Cascahuin Tequila in Packaging Design

Humberto Garcia recognized for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

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COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Packaging Design category for Cascahuin Tequila by Humberto Garcia, designed for Tequila Cascahuín. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

The Silver A' Design Award Explained

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About Cascahuin Tequila

Cascahuin is a bottle designed for tequila. The mouth, ring and neck of the bottle were modified so that the sealing system works with a cork stopper. The brand icon is applied in high relief on the neck, which gives the package a characteristic seal. The glass container is produced by blow molding, with sodium-calcium glass as the base material. The stopper is made from selected natural cork grains inked with food grade vegetable pigments. The bottle measures 70 by 70 by 260 millimeters. The design takes inspiration from pre-Hispanic crafts, materials and the reading of the stars.

About Humberto Garcia

I am Humberto Garcia well known as Vanhuten, a graphic designer, art director. Graduated with a Bachelor’s degree in Industrial Engineer at the University of Guadalajara, but always wanted to explore arts and culture that’s why I began my journey in Barcelona where I studyied a Master in Graphic Design. I collaborate with different companies ans studios all over the world to help them materialize their ideas. My work is clean, clear and universal. I believe in everlast ingness of things, that’s why I look for atemporal creations. As designers we create the metamorphosis of concepts into material, and finally, we give them identity, we make them exist. The typographic essentialism.

Award Record

With this recognition, Humberto Garcia is a winner of 1 A' Design Award.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/110322
A' Design Award Page: https://competition.adesignaward.com/110322
Media Showcase: https://www.designnewsroom.com/!110322
Laureate Profile: https://designers.org/d/283190

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Cascahuin Tequila
Function: Tequila
Category: Packaging Design
Discipline: Communication Design
Industry: Packaging & Retail, Branding & Advertising and Manufacturing
Colors: Dark Gray, Light Gray, Gainsboro, Sienna and Gray
Images: 5
Client: Tequila Cascahuín

The Recognition

Laureate: Humberto Garcia
Country: Mexico
Recognition: Silver A' Design Award
Edition: 2020 - 2021
Design ID: #110322

Credits

Team: Ana Paula Santana and Irving Jimenez
Image Credits: All photos: Irving Jimenez & Humberto Vanhuten

Design Details

Unique Properties: The process of developing the customized package consisted of making modifications to the mouth, ring, and neck of the bottle so that the sealing system works by means of a cork stopper, in addition to placing the icon designed for the brand in high relief on the neck of the bottle, which gives it a subtle strength and characteristic seal of the package.
Inspiration: The inspiration comes from our pre-Hispanic ancestors, their crafts, their materials and the use of the stars for each decision making
Research: The graphic identity of Tequila Cascahuín was developed from the conceptualization of three elements that affect the agricultural processes of the blue agave: the earth, the stars and time. To talk about the earth, pastel pigments were used for the development of the graphic variables, reading the accidents and qualities of this material; like the one that decomposes organically achieving pulverization, silences and tonalities of earthy sensations. The game with the stars invites to conceive the cycles of cultivation as a rhythm that frames the agave landscape in nights and days, crickets and cicadas, rain and sleep. Determine the auspicious times, of planting, cultivation and harvest.
Challenge: One of the obstacles that we presented in the development of the bottle was the manufacture in blown glass, since it was very important to have the details with quality and fineness as well as the cork carved in stone.
Realization and Technology: The production process of the glass container will be carried out by blow molding. The standardization of the base material considers its base in sodium-calcium glass. For the stopper - cork is produced a type Spark, developed to measure, using selected natural cork grains and inked with food grade vegetable pigments.
Project Duration and Location: The project started in April 2020 in Mexico and finished in September 2020 in Mexico
Specifications: the dimensions of the packaging are as follows: 70 mm x 70 mm x 260 mm
Keywords: design, product design, graphic design, art direction, tequila, bottle, visual design