Press Release
Roman Zelenin Is Honored with the Bronze A' Design Award for Elysium Decorative Figurine in Jewelry Design
Roman Zelenin acknowledged for jewelry design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Elysium Decorative Figurine by Roman Zelenin, designed for Zelenin, has been granted the Bronze A' Design Award in the Jewelry Design category, A' Design Award & Competition has announced. The result belongs to the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Elysium Decorative Figurine
Elysium is a decorative figurine that shows a hummingbird drinking nectar from a flower. The figurine is made of silver and set with 1848 lab-grown gemstones. Elysium consists of 31 unique parts and measures 116 mm by 116 mm by 165 mm. A computerised workflow, three-dimensional printing and a patented direct casting method were used to form a hollow shell with a metal thickness of 0.35 mm. The bird meets the stem at a single point, so the centre of mass was calculated with care. The stem shows zones of destruction with a black finish, recalling the fragile balance of nature.
About Roman Zelenin
The brand ZELENIN was founded in 2017 by Roman Zelenin, a Russian designer with a background in CAD engineering. It was first presented to the public in September 2019 at the Vicenza jewelry show, where Deep Jewelry collection was introduced. DEEP Jewelry, a collection of wedding bands with cultivated diamonds, was initially conceived to spread the idea of reasonable luxury. The skewness of these rings, which follows the shape of palm lines, emphasizes human nature and reminds of the need to maintain environmental balance. Parure “Ratio” was virtually presented at the exhibition.
Award Record
This recognition makes Roman Zelenin a winner of 1 A' Design Award.
About the A' Jewelry Design Award
The A' Jewelry Design Award is an international jewelry design competition recognizing good jewelry designs by best jewelry designers worldwide. It is organized within the A' Design Award & Competition and is open to jewelry designers, jewelry brands, jewelers and goldsmiths from all countries. Typical entries include rings, necklaces, bracelets, earrings, brooches and pendants. The awarded jewelry designs are published at https://designers.org/design-category/jewelry
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/110528
- A' Design Award Page: https://competition.adesignaward.com/110528
- Media Showcase: https://www.designnewsroom.com/!110528
- Laureate Profile: https://designers.org/d/286218
- Further Information from the Laureate: http://zelenin.world/video
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Elysium Decorative Figurine
- Function
- Decorative Figurine
- Category
- Jewelry Design
- Discipline
- Fashion Design
- Industry
- Luxury and Fashion
- Colors
- White Smoke, Gray, Silver, Gainsboro and Rosy Brown
- Images
- 5
- Client
- Zelenin
The Recognition
- Laureate
- Roman Zelenin
- Country
- Russian Federation
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #110528
Design Details
- Unique Properties
- The main purpose of the project is to show the perspectives of lab-grown diamonds and 3D printing in the sphere of luxury jewelry. It shows a hummingbird drinking nectar as a symbol of nature and its balance. The stand, on the other hand, has zones of destruction with a dramatic black finish and looks as if it might break any minute. The question is, how long will the flower last, keeping its balance with the stem and feeding the bird on its nectar?
- Inspiration
- The design is a call out to people who love art, humanity and the world. A hummingbird has become the symbol of the brand’s way of thinking — it is as light as hollow jewelry and as fragile as the planet’s health.
- Research
- Our goal was to create the shell that is unlimited in design and to significantly reduce the amount of precious material that we used for the project. We were able to modify the traditional approach to jewelry-making process and create something brand-new. The figure, printed with an accuracy of 10 microns and a shell thickness of 0.35 mm, is a demonstration of the possibilities of our patented technology. It’s hollow, it’s 3-d printed using burned materials, and it’s produced with the help of direct casting. The project took more than 2 years to complete.
- Challenge
- One of the tasks of the project was to demonstrate the possibility of a technology that significantly saves precious metal and allows to realize the forms created by the designer. This is an example of how designer invented technology to implement his ideas, rather than adjusting to the limitations of existing technology.
- Realization and Technology
- The figurine was modelled using mathematical computations and a fully computerised workflow. It consists of 31 unique parts. To realize the project, a 3D printer was upgraded with its resolution increased up to 5 microns. The patented technology of direct casting enabled accurate shape geometry and plasticity, and allowed to create an item with the thickness of metal at 0.35mm. This model is made of silver with lab-grown gemstones. The total weight including the ballast is 110 grams. Design trivia — the figurine of the bird has only one point of contact with the stem.
- Operation and Interaction
- One of the difficult engineering tasks was to determine the center of mass of the composition. To achieve realistic bird flight, only one connection point had to be created between the hummingbird and the flower stem. The collapsed stem construction (in the silver figurine) adds the fragility of this balance.
- Project Duration and Location
- The project started in 2018 and was completed in August 2019. In September 2019 it was presented at the Vicenzaoro International Jewelry Show - Vicenzaoro
- Specifications
- 116 mm x 116 mm x 165 mm. It consists of 31 unique parts. There are 1848 gems. The thickness of metal is 0.35mm.
- Keywords
- zelenindeepjewelry, colibri, zeleninworld, finejewelry, artjewelry
