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DesignNewswire · COMO, Italy ·

Shinji Arashigawa Receives the Bronze A' Design Award for Hiroshima Terrace Corporate Identity in Graphics, Illustration and Visual Communication Design

The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Shinji Arashigawa for graphics, illustration and visual communication design

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Hiroshima Terrace Corporate Identity by Shinji Arashigawa, designed for Storm Graphics, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

The Bronze A' Design Award Explained

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Regarding Hiroshima Terrace Corporate Identity

The Hiroshima Terrace is a visual consisting only of a diamond pattern. The reason why it uses the carp shape is that Hiroshima has long been called the city of water and that it was also called the city of carp because carp lived there. Therefore, by superimposing the image of the Japanese carp and Mitsubishi colour, Hiroshima and Mitsubishi are represented.

About Shinji Arashigawa

Born in Iwakuni City, Yamaguchi Prefecture in 1974, he established Storm Graphics in 2005. Active in Japan and overseas. His work focuses on branding, planning, and production. Try to create minimalistic designs in Japanese style. Major clients include Mitsubishi Corporation, Kihara Works, Goda Industries, Daito Baseball, and Dainichido. He is currently the secretary of the Hiroshima district of the Japan Graphic Designers Association, and the chairman of the Yamaguchi Prefectural Design General Incorporated Association, a judge for the Setouchi Design Grand Prix.

Award Record

Shinji Arashigawa is a winner of 1 A' Design Award, including this recognition.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Hiroshima Terrace Corporate Identity
Function
Corporate Identity
Category
Graphics, Illustration and Visual Communication Design
Discipline
Communication Design
Industry
Branding & Advertising and Arts
Colors
Light Gray, Gainsboro, Dark Gray, Gray and White Smoke
Images
5
Client
Storm Graphics

The Recognition

Laureate
Shinji Arashigawa
Country
Japan
Recognition
Bronze A' Design Award
Edition
2020 - 2021
Design ID
#110625

Credits

Team
Ryoutarou Kouduma

Design Details

Unique Properties
The logo for the in-house space for communication (HIROSHIMA TERRACE) creates a shape similar to the torii gate of Miyajima, so it can emphasize the uniqueness of Hiroshima. And also, the reason why it uses the carp shape is that Hiroshima has long been called the city of water, and that it was also called "the city of carp" because carp lived there. Therefore, we have tried overlapping it with the image of Nishikigoi wearing the Mitsubishi colors to express both Hiroshima and Mitsubishi.
Inspiration
This poster is expressed only in the shape of a diamond. The ripples of water represent the spread to the world. In addition, the carp is also said to be the "incarnation of the dragon" and represents the regal presence. We expressed the Mitsubishi Corporation "Incarnation of a dragon" expanding "from Hiroshima to the world", and made it a poster as the artwork.
Research
This is the visual identity, the sign, or the artwork for the office space. It has developed with the keyword "from Hiroshima to the world". The logo for the in-house space for communication (HIROSHIMA TERRACE) uses its initial HT and creates a shape similar to the torii(Shinto shrine archway) gate of Miyajima, so it can emphasize the uniqueness of Hiroshima.
Challenge
the reason why it uses the carp shape is that Hiroshima has long been called the city of water and that it was also called "the city of carp" because carp lived there. Therefore, we have tried overlapping it with the image of Nishikigoi (a brocade carp) wearing the Mitsubishi colors "red, black, and white" to express both Hiroshima and Mitsubishi.
Realization and Technology
The poster is offset printed and represented by process colors and gold grid lines. The carp shape of the in-house sign is made of magnets so that it can be placed anywhere you like. The rooms name created an original fonts. This poster is expressed only in the shape of a diamond.
Operation and Interaction
This is the sign of each room of the Mitsubishi Corporation Hiroshima branch It is a design of a communication space to unite the feelings of the Mitsubishi Corporation and group companies. It is expressed using the carp that is the identity of Hiroshima.
Project Duration and Location
The project started in October 2019 and finished in December 2019. The creation of poster variations continues.
Specifications
Poster 728mmx1030mm Sign 200mmx200mm - 900mmx1200mm
Keywords
Hiroshima, Terrace, Mitsubishi, Carp, world, DIA

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