Press Release
A' Design Award in Fashion and Travel Accessories Design Goes to Bellativita Fanny Bag by Nasrin Bagheri
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Nasrin Bagheri for fashion and travel accessories design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Fashion and Travel Accessories Design category for Bellativita Fanny Bag by Nasrin Bagheri, designed for Nasrin Bagheri Studio. The result belongs to the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Bellativita Fanny Bag
The designer committed to the motto "less is more" in this project and simplicity is one of her criteria for design. Having this idea, she confronts Piet Mondrian's checkered paintings and his way of thinking for simplicity which inspires her. The result is a puzzle bag with a sequence of main colors that each implies a special meaning and concept of life. The Bellativita came from a geometric shape of a circle with a sliced circle serving as a holding place. This bag can be used daily as well as for occasions. Which can be worn as a belt, backpack, and handheld.
About Nasrin Bagheri
Nasrin Bagheri has a precise and punctilious personality and always cares about her surroundings. Nature has always inspired her, and this can be clearly seen in her designs. She is an idealistic person and her first priority in doing works is quality. She enjoys learning new things and is interested in realizing the meanings of life. She is committed and loyal in her relationships, and she also cares about others’ needs and motivations, which help her to understand the needs of society better and seeks solutions.
Award Record
This recognition makes Nasrin Bagheri a winner of 1 A' Design Award.
About the A' Fashion and Travel Accessories Design Award
The A' Accessory Design Award is an international fashion design competition recognizing good accessory designs by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to accessory designers, fashion designers, travel accessory designers and luxury goods manufacturers from all countries. Typical entries include handbags, scarves, belts, luggage, hats and travel bags. The awarded accessory designs are published at https://designers.org/design-category/accessory
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/112096
- A' Design Award Page: https://competition.adesignaward.com/112096
- Media Showcase: https://www.designnewsroom.com/!112096
- Laureate Profile: https://designers.org/d/220580
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Bellativita Fanny Bag
- Function
- Fanny Bag
- Category
- Fashion and Travel Accessories Design
- Discipline
- Fashion Design
- Industry
- Fashion and Luxury
- Colors
- Midnight Blue, Goldenrod, Dark Red, Black and Firebrick
- Images
- 5
- Client
- Nasrin Bagheri Studio
The Recognition
- Laureate
- Nasrin Bagheri
- Country
- Iran
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #112096
Credits
- Image Credits
- Mandana Rostami, Nasrin Bagheri, Nasrin Bagheri, Bellativita, 2019.
Design Details
- Unique Properties
- P.Mondrian tried to see the world simply but "not over reduce", after years of attempt, he could show this simplicity in the best way through his lines and main colors. N.B STU has also designed "Bellativita" in such a way that in a geometric form and with a simple flow for placing the hand and hidden lumbar strap, as well as systematic division of colors, it has achieved a form that besides symmetry and suitability of lines and selection of particular colors, It can be set with various styles.
- Inspiration
- Bellativita committed to this motto (less is more). A bag that is at the same time simple and minimal focuses on versatility in order to be user-friendly. Using the circle form which is the mother of all geometric shapes and the colored puzzle checkered of the bag are indicative of liberty and living simply. These colored checkered are taken from the paintings of P.Mondrian. Put its strap on your waist or shoulder or you can take away the strap and hold it in your hand like a dignified lady.
- Research
- For the present project, the research was first about style and choosing the way. For the designer, looking simply was considered as one of the main elements in the design, following this point of view, she encountered with the works of Piet Mondrian. After that, in order to design a different and beautiful bag, field research was done to completely recognize the user's desires and tastes. After passing the necessary processes, in order to determine the weaknesses and strengths of the design the prototype was made with replica, then to reach a design with observance of ergonomics the required improvements were made. Now, Bellativita is ready to spend the whole day and night with you.
- Challenge
- As a woman, the challenge that I used to be involved with was to set my bag with my clothes and the mass that each bag occupies, and I was trying to eliminate this issue. But the challenges do not end here, and I had a lot of challenges during the design. The first challenge that I was faced with was what materials should be used to make the prototype, and the cardboard made me understand that the Bellativita must be strong enough to place the hand easily on that and keep the things safe inside the bag. The next point that I was faced with was the size of the strap, which I understood that the best option is to make it in the form of a belt to fit any size.
- Realization and Technology
- Based on the investigations and examinations done by the designer, the most important factors for choosing a fabric is being animal friendly and then being hydrophobic; as a result, water doesn’t penetrate the fabric, it does not stain easily, and there is no need to wash it frequently. Thus, suite fabric has been used in this product because of having synthetic fibers. Other materials that are used in this product are adhesive pads to stick different layers of the bag and cardboard to tighten the bag. The leather embroidery industry has also been used in this product.
- Operation and Interaction
- Bellativita has a simple operation since it can be transformed from a night bag to a day bag and vice versa, by only adding a waistband to attach to the waist and for shoulder use. This bag can easily change use just by removing and adding a strap. Moreover, its simple but distinctive form for placing hand has given a special beauty to that. Bellativita can be set with any color theme since it’s a kind of useful bag for both daily use and night parties and also main colors have been used in this product to create a different look.
- Project Duration and Location
- This project began in November, 2018 in Tehran. In the first month, research on minimalism and the works of Piet Mondrian were studied. Next field further research was done to choose form, colors, and exploring similar products on the market. Then I reached the design section and the initial model and then the main model were made in July, 2019 in Tehran. This product has not been displayed in any exhibition before.
- Specifications
- 210 (Diameter) mm × 40 (Depth) mm
- Keywords
- Fashionable, Color Fashion, Fanny Bag
