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Press Release

DesignNewswire · COMO, Italy ·

Silver A' Design Award in Graphics, Illustration and Visual Communication Design Goes to New HQ New Rules System Of Norm Signage For Telekom by Hd Communication Kft.

Hd Communication Kft. recognized for graphics, illustration and visual communication design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ New HQ New Rules System Of Norm Signage For Telekom by Hd Communication Kft., designed for Magyar Telekom, has been granted the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

What the Silver A' Design Award Means

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Regarding New HQ New Rules System Of Norm Signage For Telekom

New HQ New Rules is a signage system created for the new headquarters of Magyar Telekom. The signage presents a set of rules on office behaviour. The design is clean yet playful, so the rules feel inviting rather than commanding. The illustrations show everyday office situations with humour and a human touch. The analogue style contrasts with the size and modern character of the building. The intent is to create an immediate emotional reaction and to encourage people to follow the rules with a smile.

About Hd Communication Kft.

Only unique, meaningful and exciting experience can raise brand awareness and create real engagement. Experiences that evoke emotions and make sense. As a result we believe in ideas that are worth making them real. We nurture every project with professional knowledge, passion and creativity…

Award Record

Hd Communication Kft. is a winner of 1 A' Design Award, including this recognition.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
New HQ New Rules System Of Norm Signage For Telekom
Function
System Of Norm Signage For Telekom
Category
Graphics, Illustration and Visual Communication Design
Discipline
Communication Design
Industry
Branding & Advertising and Arts
Colors
Lavender, Light Gray, Silver, White and Dark Gray
Images
5
Client
Magyar Telekom

The Recognition

Laureate
Hd Communication Kft.
Country
Hungary
Recognition
Silver A' Design Award
Edition
2020 - 2021
Design ID
#112485

Credits

Team
András Tarkovács, Ákos Polgárdi, Gergő Gilicze, Scheitz András and Netta Luzsi

Design Details

Unique Properties
The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.
Inspiration
The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.
Keywords
Office building, Signage, Illustration, Design, System of Norm

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