Press Release
Rana Galal Is Honored with the A' Design Award for The Cairo Citadel Corporate Identity in Graphics, Illustration and Visual Communication Design
Rana Galal acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ The Cairo Citadel Corporate Identity by Rana Galal has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About The Cairo Citadel Corporate Identity
The Cairo Citadel is a corporate identity created for a historic site in Egypt. The identity is built on the theme of contrast, reflected in the slogan City of Contrast. Black and white are the primary colors, and a secondary color refers to a historic event that took place inside the citadel. The bilingual logo is set in a block form that can be split into two rectangles placed opposite each other, suggesting cultural change. Helvetica Neue was chosen as the main typeface for its simple geometric forms. A signage system was later developed with the same concept.
Award Record
With this recognition, Rana Galal is a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/113295
- A' Design Award Page: https://competition.adesignaward.com/113295
- Media Showcase: https://www.designnewsroom.com/!113295
- Laureate Profile: https://designers.org/d/278066
- Further Information from the Laureate: https://www.instagram.com/ranagalal.design/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- The Cairo Citadel Corporate Identity
- Function
- Corporate Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Light Gray, Gray, Dark Gray, Lavender and Dim Gray
- Images
- 5
The Recognition
- Laureate
- Rana Galal
- Country
- Egypt
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #113295
Credits
- Team
- none.
Design Details
- Unique Properties
- The Cairo Citadel is the small version of Cairo. And while supporting the use of Arabian design patterns as inspiration. The logo was created in a block form that can be splitter into two rectangles that are always located opposite of each other to represent the changes happening in the culture and place in a n abstract way. Black and white are the primary colors they reflect the brand's slogan which is the City Of Contrast. The secondary color was inspired by the blood created in the Massacre event happened inside the citadel. Lately an experimental sign system was developed with the same concept.
- Inspiration
- The Cairo Citadel was the seat of government in Egypt and residence of its rulers for 700 years, From the 13th to the 19th centuries. Developing a visual identity created a huge challenge; to represent the contrast existing inside and outside the place and reflecting it in a fresh and modern look. The exploration and research process led to a rich identity inspired by the citadel's atmosphere and usage. I designed a bilingual logo mark to fit all my target groups and presents it in an opposite way by combining curvy with edgy letter forms and placing them in an opposite layout.
- Research
- My research process mainly depends on the related designs within the culture and comparing between the old and modern Egyptian's lifestyle. The goal challenge was to shed the light on the importance of the Citadel that is full of heritage by giving it a powerful and fresh identity that reflects the culture and enhance a person's visit experience. My research journey for this project had to begin with spending a lot of time with the local and international visitors of the Citadel. I also invested many hours visiting and studying the brand's atmosphere, different religions, Islamic designs and guides. People who dedicated their lives to share the history and knowledge.
- Challenge
- Showing the soul of the history and comparing it with the modern life was challenging enough. As I was filling the gaps between the present and the past. To bring that history into today's world, needed a deep research into all common aspects. At the research showed that the contrast happening within the culture, gives it its identity, power and balance look and feel in order to make it visually simple and unique. Effort and time helped into completing the puzzle and barring the complexity of the history within the turn up of simple and modern design. This place was the heart of a challengeable creative research.
- Realization and Technology
- Exploring different visual languages to develop a brand identity, logo design and signage system that is inspired from the Egyptian culture and local citizens.
- Operation and Interaction
- It produces a unique experience, where is also make people see the place in a new perspective through a simple and modern corporate identity.
- Project Duration and Location
- 2019 German University in Cairo, 3 months During the bachelor in Graphic Design Degree.
- Specifications
- The ratio of the logo is 2 squares to 5 squares. Helvetica New was chosen as the main typeface as it is a simple and very modern font. Also, it is somehow geometrical. The curves and angles of the font are similar to the logo type and this creates consistency and harmony.
- Keywords
- Logo, Branding, Signage system, Typography, Visual Identity
