Press Release
Giuseppe Persia Receives the Silver A' Design Award for Talking Peppers Art Photography in Photography and Photo Manipulation Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Giuseppe Persia for photography and photo manipulation design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Talking Peppers Art Photography by Giuseppe Persia, designed for Fotografia di Giuseppe Persia, has been granted the Silver A' Design Award in the Photography and Photo Manipulation Design category. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Talking Peppers Art Photography
Talking Peppers is a black and white art photograph from the series Nus Nous. The image shows peppers recorded in close-up, yet many viewers see human bodies or parts of them. When the print is rotated, the imagined forms disappear and other shapes may be seen instead. The photograph is taken with a large format optical bench camera and microscope optics at very small apertures, which gives a shallow depth of field. The negative is printed by hand on cotton-backed paper and toned with selenium for long durability.
About Giuseppe Persia
Born in Cremona in 1949, he started taking photographs at the beginning of the '70s, he took part in numerous events in Italy and abroad, obtaining important prizes and public and critical acclaim. Nus-Noûs”: Nus as naked, Noûs as mind. This path is distinguished by the originality of the ideation and the results that led the artist to realize in photography what is most easily obtained in painting or sculpture.They represent as "eidetic entities" that go beyond reality and sensible experience even though they evoke it in various guises and in seductive, mysterious and sometimes disquieting forms.
Award Record
This recognition makes Giuseppe Persia a winner of 1 A' Design Award.
About the A' Photography and Photo Manipulation Design Award
The A' Photography Design Award is an international photography competition recognizing good photographic creations by best photographers worldwide. It is organized within the A' Design Award & Competition and is open to photographers, photojournalists, advertising agencies and digital artists from all countries. Typical entries include portraits, landscapes, still lifes, photojournalism, fashion shots and architectural images. The awarded photography designs are published at https://designers.org/design-category/photography
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/113450
- A' Design Award Page: https://competition.adesignaward.com/113450
- Media Showcase: https://www.designnewsroom.com/!113450
- Laureate Profile: https://designers.org/d/159981
- Further Information from the Laureate: http://www.giuseppepersia.it
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Talking Peppers Art Photography
- Function
- Art Photography
- Category
- Photography and Photo Manipulation Design
- Discipline
- Communication Design
- Industry
- Arts and Entertainment
- Colors
- Gray, Light Slate Gray, Dim Gray, Dark Gray and Silver
- Images
- 5
- Client
- Fotografia di Giuseppe Persia
The Recognition
- Laureate
- Giuseppe Persia
- Country
- Italy
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #113450
Credits
- Image Credits
- Photographer producing artistic images with a preference for analogue black and white
Design Details
- Unique Properties
- Talking peppers are part of a project entitled Nus Nous which literally means body and mind (from a Greek and a French term). They seem to be human bodies or parts of them, in reality it is the observer who wants to see them but just rotate them and what we imagine we saw disappears. In many Nus Nous images, everyone sees different things according to their state of mind, it may happen that the same image seen at a later time may represent different things from before.
- Inspiration
- Often we realize that in the evaluation in a situation, that a wrong choice has been made, this is caused by the fact that we liked that situation and we imagined it in a too optimistic way. After the time of "sympathy" towards that situation, we realize that we have thought too little. The Nus Nous photos teach us to observe, not just images
- Research
- The research can be explained by the phrase that clearly represents the Nus Nous project: "Everything you see, indeed, what you think you see, may not be reality. The explorer who looks at the clouds discovers mysterious landscapes, the poker player the ace of spades ". During an exhibition I observe a person (a man of about 35 years) who rotates the photograph several times and then stops it in a position, moves away and continues to observe it, I approach him and he asks me if I am the author and then explains what he sees: an elephant head, I approach and examine the photograph minutely but I do not see anything, the visitor notices this and surprised explains me in detail saying that it...
- Challenge
- Talking peppers are part of a project entitled Nus Nous which literally means body and mind (from a Greek and a French term). They seem to be human bodies or parts of them, in reality it is the observer who wants to see them but just rotate them and what we imagine we saw disappears. In many Nus Nous images, everyone sees different things according to their state of mind, it may happen that the same image seen at a later time may represent different things from before.
- Realization and Technology
- Classic analogue photography on cotton-backed paper with dimensions 500 mm x400 mm. Nus Nous images can also be produced on aluminum with dimensions up to 600 mm x800 mm
- Operation and Interaction
- It is an artistic product and lends itself to the decoration of the home, office or other structures. Photographic project never developed by any photographer, in the field of painting it could be compared to Arcimboldo's canvases
- Project Duration and Location
- The project started in 2000 in Treviso and is still being implemented with about 900 4"x 5" negatives. In 2019 some images were selected by multiple Russian juries and exhibited in Moscow in the Kremlin museum, as well as having received other awards
- Specifications
- The images are very suggestive, some seem naked, others a tangle of bodies, some shamelessly scandalous. Nus Nous photography sends a message, which does not concern only images but also situations; "Everything you see, indeed, that you think you see, may not be reality" The photos are actually macro-photographs, the distance from the subject is a few centimeters, the depth of field, at times, less than a centimeter, so much so that I am forced to very small apertures, f.
- Keywords
- analogue gelatin silver photography, fine art, conceptual photography
