Press Release
Fengnan Lin Receives the Bronze A' Design Award for RYC Brand Identity Visual Upgrade in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Fengnan Lin for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ RYC Brand Identity Visual Upgrade by Fengnan Lin, designed for Ryc, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About RYC Brand Identity Visual Upgrade
RYC Brand Identity is a corporate visual identity created for an e-commerce company based in Guangzhou, China. The logo is formed from three punctuation marks: an exclamation point for expertise, a comma for perseverance, and a full stop for perfection and for a new beginning. The letter R and a shopping cart shape are combined with the punctuation marks to reflect the industry. Punctuation is used as a shared language across countries. The identity is applied to business cards, badges, notebooks, gift packaging and canvas bags, using silver foil and screen printing.
About Fengnan Lin
He loves design! He is good at increasing brand equity by brand visual positioning and visual management and had been responsible for the e-commerce visual control of many multi-international brands.
Award Record
With this recognition, Fengnan Lin is a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/114458
- A' Design Award Page: https://competition.adesignaward.com/114458
- Media Showcase: https://www.designnewsroom.com/!114458
- Laureate Profile: https://designers.org/d/292360
- Further Information from the Laureate: http://bit.ly/3nVMxJf
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- RYC Brand Identity Visual Upgrade
- Function
- Visual Upgrade
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Dodger Blue, Dark Cyan, Dark Slate Gray, Teal and Gray
- Images
- 5
- Client
- Ryc
The Recognition
- Laureate
- Fengnan Lin
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #114458
Credits
- Team
- Xiulin Chen, Jingxia Huang, Liqing Xian, Ziyang Zhuang, Yingqiang Zhang and Liqiong Yang
- Image Credits
- Designer Fengnan Lin,2019.
Design Details
- Unique Properties
- The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.Exclamation point: for expertise, comma: for perseverance, full stop: for perfection, and also for new beginning and new pursuit.
- Inspiration
- Guangzhou Ruoyuchen Technology Co., Ltd. is a well-known listed e-commerce company in China, which is a communicator between 30,000,000+ Chinese families and 70+ global quality brands. The inspiration of the new logo comes from People, Communication and Globalization. There are many different literal languages around the world and punctuation marks are the unified language. Using basic punctuation marks: exclamation point, comma, period plus initial "R", and industry attribute "shopping cart", the three are combined, and a new LOGO graphic is born.
- Research
- Ruoyuchen's 10th anniversary, brand vision upgrade
- Challenge
- Find a suitable design language to reflect industry attributes and corporate culture.
- Realization and Technology
- Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag ,etc. The process involves foil silver , screen printing.
- Operation and Interaction
- The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.
- Project Duration and Location
- Guangzhou,Guangdong Province,China,January 1th,2020
- Specifications
- Business card 54mmx90mm Badge 54mmx85mm Pakag 260mmx330mmnote Brochure 255mmx197mm Canvas bag 320mmx390mm
- Keywords
- Responsible, Young, Creative, Brand, Corporate Identity