Skip to content

Press Release

DesignNewswire · COMO, Italy ·

Fengnan Lin Receives the Bronze A' Design Award for RYC Brand Identity Visual Upgrade in Graphics, Illustration and Visual Communication Design

The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Fengnan Lin for graphics, illustration and visual communication design

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ RYC Brand Identity Visual Upgrade by Fengnan Lin, designed for Ryc, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

What the Bronze A' Design Award Means

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

More About RYC Brand Identity Visual Upgrade

RYC Brand Identity is a corporate visual identity created for an e-commerce company based in Guangzhou, China. The logo is formed from three punctuation marks: an exclamation point for expertise, a comma for perseverance, and a full stop for perfection and for a new beginning. The letter R and a shopping cart shape are combined with the punctuation marks to reflect the industry. Punctuation is used as a shared language across countries. The identity is applied to business cards, badges, notebooks, gift packaging and canvas bags, using silver foil and screen printing.

About Fengnan Lin

He loves design! He is good at increasing brand equity by brand visual positioning and visual management and had been responsible for the e-commerce visual control of many multi-international brands.

Award Record

With this recognition, Fengnan Lin is a winner of 1 A' Design Award.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

###

Fact Sheet

The Work

Project
RYC Brand Identity Visual Upgrade
Function
Visual Upgrade
Category
Graphics, Illustration and Visual Communication Design
Discipline
Communication Design
Industry
Branding & Advertising and Arts
Colors
Dodger Blue, Dark Cyan, Dark Slate Gray, Teal and Gray
Images
5
Client
Ryc

The Recognition

Laureate
Fengnan Lin
Country
China
Recognition
Bronze A' Design Award
Edition
2020 - 2021
Design ID
#114458

Credits

Team
Xiulin Chen, Jingxia Huang, Liqing Xian, Ziyang Zhuang, Yingqiang Zhang and Liqiong Yang
Image Credits
Designer Fengnan Lin,2019.

Design Details

Unique Properties
The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.Exclamation point: for expertise, comma: for perseverance, full stop: for perfection, and also for new beginning and new pursuit.
Inspiration
Guangzhou Ruoyuchen Technology Co., Ltd. is a well-known listed e-commerce company in China, which is a communicator between 30,000,000+ Chinese families and 70+ global quality brands. The inspiration of the new logo comes from People, Communication and Globalization. There are many different literal languages around the world and punctuation marks are the unified language. Using basic punctuation marks: exclamation point, comma, period plus initial "R", and industry attribute "shopping cart", the three are combined, and a new LOGO graphic is born.
Research
Ruoyuchen's 10th anniversary, brand vision upgrade
Challenge
Find a suitable design language to reflect industry attributes and corporate culture.
Realization and Technology
Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag ,etc. The process involves foil silver , screen printing.
Operation and Interaction
The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.
Project Duration and Location
Guangzhou,Guangdong Province,China,January 1th,2020
Specifications
Business card 54mmx90mm Badge 54mmx85mm Pakag 260mmx330mmnote Brochure 255mmx197mm Canvas bag 320mmx390mm
Keywords
Responsible, Young, Creative, Brand, Corporate Identity

Good Design Deserves Great Recognition

Nominate Your Work for the A' Design Award.

Nominate