Press Release
Pure Packaging by Ouzhu Huang and Qinjie Lu Receives the A' Design Award in Packaging Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Ouzhu Huang and Qinjie Lu for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Pure Packaging by Ouzhu Huang and Qinjie Lu, designed for Shenzhen Laika Technology Co., Ltd., has been granted the A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The result belongs to the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Pure Packaging
Pure is a packaging design for a pet water fountain. Blue and white are the main colors, with blue standing for water and white for purity. The two-dimensional silhouettes of five sides of the product are printed on the box, so buyers can see the exact shape of the item inside, while the same patterns also serve as decoration. A gradual blue tone suggests clean flowing water. The box measures 300 by 210 by 220 millimeters and is made of clay coated news back board with ivory board, matte film, pearl cotton and art paper.
About Ouzhu Huang and Qinjie Lu
Ou Zhu Huang, born on August 30, 1993, in Italy, is currently the CEO of Laika Technology. Laika is a company based in China that manufactures pet products based on the concept of combining modern technology with pet products. If you want to ask why Mr Huang is relevant and important to this company? This is because Huang grew up as an Asian in a Western culture system, which allows Huang to get out of the frame of mind and be more creative, allowing Laika to bring more useful products and innovative ideas to pet owners. Huang's main achievement at Laika was to create the Laika brand and to come up with novel concepts for most of the products.
Award Record
This recognition makes Ouzhu Huang and Qinjie Lu a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/115549
- A' Design Award Page: https://competition.adesignaward.com/115549
- Media Showcase: https://www.designnewsroom.com/!115549
- Laureate Profile: https://designers.org/d/291941
- Further Information from the Laureate: http://laikapets.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Pure Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Silver, Light Gray, White Smoke, Dark Gray and Gray
- Images
- 5
- Client
- Shenzhen Laika Technology Co., Ltd.
The Recognition
- Laureate
- Ouzhu Huang and Qinjie Lu
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #115549
Credits
- Team
- Ouzhu Huang, Qinjie Lu and Yonjie Fang
- Image Credits
- Graphic Designer Qinjie Lu, Pure Packaging, 2020 All Images Renderer Jiaqian Feng, 2020
Design Details
- Unique Properties
- The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
- Inspiration
- The Pure design team wants the packaging to visually show what product is selling and what it looks like while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product. In addition, the patterns can also satisfy the artistic appreciation of packaging. The gradual blue color aims to make consumers think of clean flowing water.
- Research
- LAIKA is committed to bringing better pet products to millions of families around the world. Under the raging epidemic situation, the Aqua pet water fountain can continuously provide filtered, sterilized clean water for pets, helping families with pets reduce the burden. The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
- Challenge
- The challenge is the Pure design team wants the packaging to visually show the exact product while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product, and the patterns can also satisfy the artistic appreciation of packaging-the gradual blue color aims to make consumers think of clean flowing water.
- Realization and Technology
- Clay Coated News Back(CCNB) cover with ivory board and dumb film, Pearl cotton and Art Paper.
- Operation and Interaction
- Pure presented the five-angle two-dimensional silhouette of the product directly to consumers.
- Project Duration and Location
- In November 2020, the product was officially put on sale in TMALL flagship store in China. The products are now being shipped overseas and are expected to be sold in 8 countries by Amazon Laika Store, including the United States, The United Kingdom, Canada, Japan, France, Germany, Spain and Italy.
- Specifications
- 300 mm x 210 mm x 220 mm
- Keywords
- Pet Product, Water, Pure, Packaging, Blue, White
