Athletic Illustration by Hao Li Receives the Bronze A' Design Award in Fine Arts and Art Installation Design

The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Hao Li for fine arts and art installation design

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ Athletic Illustration by Hao Li has been granted the Bronze A' Design Award in the Fine Arts and Art Installation Design category, A' Design Award & Competition has announced. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

The Bronze A' Design Award Explained

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Regarding Athletic Illustration

Athletic is a series of sports-themed illustrations created with digital painting software. Each image reduces a complex athletic movement to simple lines and shapes. The most representative pose of each sport was selected after a wide study of reference images. Custom brushes and textures were developed to recall the surface of traditional painting on paper. Each original artwork measures 1920 by 1920 pixels at 72 dpi. The series aims to show the beauty and the energy held within a single moment of motion.

About Hao Li

Hao Li's love for painting came from the influence of his grandmother who also loves painting. The various excellent animated movies he saw while growing up also made the idea of making his own animation stronger and stronger. After trying to produce several personal animated shorts, he believes he has a mature level of animation. So, how to use animation to influence more people and make things better became his next goal. This goal was finally achieved when he contacted UNICEF and finally completed this short animation. By making more people aware of issues they hadn't been aware of before, Hao believes the world will become a better place.

Award Record

This recognition makes Hao Li a winner of 1 A' Design Award.

About the A' Fine Arts and Art Installation Design Award

The A' Fine-Art Design Award is an international fine-art design competition recognizing best fine-art works by leading fine-art artists and creators worldwide. It is organized within the A' Design Award & Competition and is open to artists, painters, sculptors and ceramicists from all countries. Typical entries include sculptures, paintings, installations, photographs, drawings and mixed media works. The awarded art designs are published at https://designers.org/design-category/fine-art

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/116186
A' Design Award Page: https://competition.adesignaward.com/116186
Media Showcase: https://www.designnewsroom.com/!116186
Laureate Profile: https://designers.org/d/295458
Further Information from the Laureate: http://www.behance.net/gallery/76710645/ATHLETIC

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Athletic Illustration
Function: Illustration
Category: Fine Arts and Art Installation Design
Discipline: Communication Design
Industry: Arts
Colors: Lavender, Light Gray, Silver, Misty Rose and White Smoke
Images: 5

The Recognition

Laureate: Hao Li
Country: United States of America
Recognition: Bronze A' Design Award
Edition: 2020 - 2021
Design ID: #116186

Credits

Image Credits: Illustrator Hao Li, Athletic, 2019.

Design Details

Unique Properties: This is a series of illustrations, in the work I have tried to present the texture of traditional painting by using digital tech. At the same time, generalize the complex form of motion into simple lines and shapes is another thought of mine, in this way I can show how dynamic and beautiful the motion of sports is.
Inspiration: I did an animation about badminton a few years ago, and since then I have been fascinated by the expression of sports-related topics. In this series, I focused more on capturing the beauty of the moment than showing the whole process of sports, and I found that each sport has its own standard movements, and they present a unique form that is easily recognizable and has a strong sense of beauty. So I decided to create this series of illustrations.
Research: In order to better complete this series, I did a lot of searching for each relevant movement and summarized the most representative movements from a large number of picture materials. After completing this step of selection, the next step is to simplify the complex body language and retain the most critical information. Therefore, while taking into account both the form and aesthetics, every line and every piece of the figure presented in the picture has its own necessity
Challenge: The key to this series is to accurately grasp the most unique characteristics of each movement and present it through the simplest graphics and lines. In the process of collecting information, I noticed that each sport contains a large number of body movements, how to find the most representative and at the same time aesthetic movements in so many movements is the biggest challenge I faced.
Realization and Technology: This is an illustration series made completely by computer painting software, Adobe Photoshop. Inspired by traditional painting on paper, I tried to restore the sense of the material in traditional painting with software, through many attempts, I finally created the most suitable brushes and textures.
Operation and Interaction: This is a sports-themed illustration that tries to convey to the viewer the unique beauty of each sport.
Project Duration and Location: The project is made in 2019 and featured in Behance Illustration in January 2021.
Specifications: The original painting size is 1920X1920 pixels, 72 dpi by each.
Keywords: sports, motion, shape, movement, illustration