Shanghai PTArchitects Receives the Golden A' Design Award for Hefu Display Center in Architecture, Building and Structure Design

Shanghai PTArchitects of WRight Communication recognized for architecture, building and structure design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Hefu Display Center by Shanghai PTArchitects of WRight Communication has been granted the Golden A' Design Award in the Architecture, Building and Structure Design category. The result belongs to the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

About the Golden A' Design Award

The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

More About Hefu Display Center

Hefu is a display center located in Conghua, Guangzhou, China. The building takes jade as its theme and follows the stages of jade making. The entrance is built from simple stone with a jade-like texture, and hidden linear lighting makes the entrance look lighter. The jade-like texture is used throughout the building, from the entrance gate to the main structure, the reception lobby and the meeting area. Pebbles collected from the river and a mirror-like water feature shape the outdoor areas. Transparent glass brings the surrounding scenery into the interior.

About WRight Communication

WRight Communication was given birth by the new media era in 2015, focusing on design firms promotion by building up its reputation and reorganization. WRight provides custom-made PR strategy service, including content producing, media management and desi

Award Record

Shanghai PTArchitects of WRight Communication is a winner of 11 A' Design Awards, including this recognition. The awards were granted between the 2018 - 2019 and the 2020 - 2021 editions of the A' Design Award & Competition.

About the A' Architecture, Building and Structure Design Award

The A' Architecture Design Award is an international architectural design competition recognizing good architectural designs by best architects worldwide. It is organized within the A' Design Award & Competition and is open to architectural design studios, building contractors, structural engineering firms and architecture and design consultants from all countries. Typical entries include skyscrapers, museums, residential buildings, commercial complexes, educational institutions and religious structures. The awarded architectural projects are published at https://designers.org/design-category/architecture

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/116203
A' Design Award Page: https://competition.adesignaward.com/116203
Media Showcase: https://www.designnewsroom.com/!116203
Laureate Profile: https://designers.org/d/233536
Further Information from the Laureate: http://www.pta-sh.com.cn/detailsforcases?article_id=169

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Hefu Display Center
Function: Display Center
Category: Architecture, Building and Structure Design
Discipline: Spatial Design
Industry: Architecture
Colors: Light Steel Blue, Light Blue, Dark Gray, Dark Slate Gray and Silver
Images: 5

The Recognition

Laureate: Shanghai PTArchitects
Country: China
Brand: WRight Communication
Recognition: Golden A' Design Award
Edition: 2020 - 2021
Design ID: #116203

Credits

Image Credits: IMAGE by Yuan Yang

Design Details

Unique Properties: Combining features of the river’s inclusiveness, stone’s purity and jade’s transparency, the display center is designed in a modern minimal style. The design language is based on the exploration of very basic elements, such as light, space, transparency, materiality, and layout, etc. The concise and transparent technique used breaks the boundaries between internal and external spaces, and the form and facade of the building are built on the element of light and natural resources.
Inspiration: Gamble stone is a term in the jewelry industry in China, which means that when the rough jade is covered by a layer of weathered stone skin when mined, so it is impossible to know the quality of the inside unless it is cut furtherly. The entrance of Hefu Display Center uses simple stone material with jade-like texture, which is untraditional and the hidden linear lighting makes the entrance visually lighter, which resembles a layer furtherly cut into the gamble stone that draws people’s attention to explore inside.
Research: The design is closely related to the theme of the jade making. When designing the logo, the designer use one Chinese character He (which literally means harmony) from Hefu and combine natural rough stone (the left part of the character He) with finely polished stone material(e(the left part of the character He) which indicates the process how a piece of jade is made.
Challenge: Due to the limited and restricted urban land resources, the challenge for the architect is how to change the small sized site into a space imbued with comfortable space experience, and at the same time to improve the quality of life of the residents. The architect combines local traditional culture into a modern delicate facade, trying to create a lively scene where people, nature, and the city live in harmony.
Realization and Technology: The project is located in Conghua, Guangzhou, an ancient town in Southern China where the Neolithic ruins are unearthed. With the accumulation of thousands of years of history and culture, it has nurtured a long-standing humanistic spirit and natural landscape. The designer draws on the impression of the town, takes jade as the theme of the design, the process of jade making as the context and connects different functional spaces with different jade cultural landscapes, and at the same time extract elements from jade culture then re-interpret them in a new manner, and aims to create new cultural perspective while keeping the local culture.
Operation and Interaction: From the entrance to the backyard, from outdoor or indoor space, the jade-like texture is used throughout the building, such as the entrance gate, jade scene, the stone material for the main building, vertical building structure, reception lobby, and meeting area, etc. All the materials are carefully selected.
Project Duration and Location: The project started in July 2018 and finished in January 2019 in Guangzhou, China
Specifications: The natural and simple pebbles collected from the river reflects the main body of the display center. The jade installation at the entrance indicates the structure of the entrance and interior space of the building, which represents the history and culture that have been nurtured for a long time in Conghua. A mirror-like waterscape is slowly unfolded like an ink painting scroll that becomes the highlight point of the entire space circulation tour. At the same time, the scenery is invited to the interior room through the transparent glass.
Keywords: display center, humanistic spirit, jade-like texture, spatial expansion