Mutian Yu Receives the Bronze A' Design Award for Mr Baldie Cookie Packaging in Packaging Design

Mutian Yu recognized for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for Mr Baldie Cookie Packaging by Mutian Yu, designed for Savannah College of Art and Design. The result belongs to the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

The Bronze A' Design Award Explained

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Regarding Mr Baldie Cookie Packaging

Mr Baldie is a cookie packaging design that holds face-shaped cookies and chocolate sauce. The set contains three flavors: strawberry, mocha and original. Each cookie is shaped as a face without hair. The included chocolate sauce allows the cookie to be decorated by dipping. A hairstyle, a moustache or a goatee can be added in this way. The package is made of tinplate and measures 310 by 310 by 60 millimeters. The design treats snacking as a shared and playful experience rather than a simple meal.

About Mutian Yu

Mutia Yu is an industrial designer who currently is finishing his M.F.A project in the Savannah College of Art and Design. In the past few years, he has won several world-class design awards, including reddot design award, iF design award, and K-Design award. He always has a huge passion for creating intuitive products that focus on user behaviors. He believes that technology enables people to live well, but designs enable people to live with a smile.

Award Record

Mutian Yu is a winner of 1 A' Design Award, including this recognition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/117032
A' Design Award Page: https://competition.adesignaward.com/117032
Media Showcase: https://www.designnewsroom.com/!117032
Laureate Profile: https://designers.org/d/296084

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Mr Baldie Cookie Packaging
Function: Cookie Packaging
Category: Packaging Design
Discipline: Communication Design
Industry: Packaging & Retail, Branding & Advertising and Manufacturing
Colors: Light Gray, Gray, Rosy Brown, Tan and Dim Gray
Images: 5
Client: Savannah College of Art and Design

The Recognition

Laureate: Mutian Yu
Country: United States of America
Recognition: Bronze A' Design Award
Edition: 2020 - 2021
Design ID: #117032

Credits

Image Credits: Photographer Manman Jv, Photographer, 2020.

Design Details

Unique Properties: What’s better than cookies or chocolate? Cookies and chocolate! Mr. Baldie combines these favorite treats with a face-shaped cookie that comes in three flavors: strawberry, mocha, and original. You get to add the hair! Just dip the cookie into the chocolate sauce that’s included to personalize his look. Give him a custom hairstyle, a moustache, or even a goatee!
Inspiration: Snacking should be more than just filling our faces with food. It should be flavorful and FUN! Mr. Baldie is a combination of cookie and chocolate, which is created for sharing and making experiences. The package contains three different flavors: strawberry, mocha, and original.
Research: Nowadays, snacks are considered as the “extra calories”. However, many times, we would snack when we are not feeling hungry but stressed, boring, or celebratory. It is the emotional aspects driving us to snack rather than just the flavor. However, the attention of this connection is rare to be seen in today’s market. The missing of this beautiful connection is a loss.
Challenge: Choosing the right snack base on market analysis.
Operation and Interaction: Mr. Baldie combines these favorite treats with a face-shaped cookie that comes in three flavors: strawberry, mocha, and original. You get to add the hair! Just dip the cookie into the chocolate sauce that’s included to personalize his look. Give him a custom hairstyle, a moustache, or even a goatee!
Project Duration and Location: 3 months, Jun 2020, Savannah
Specifications: 310mm * 310mm * 60mm
Keywords: Snacks, Interaction, Fun