Press Release
Lunar Watch by Dabi Robert Is Granted the Golden A' Design Award in Jewelry Design
Dabi Robert acknowledged for jewelry design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Jewelry Design category for Lunar Watch by Dabi Robert, designed for Ziiiro. The result belongs to the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Regarding Lunar Watch
Lunar is Robert's project for timepiece company ZIIIRO. This watch creates a tie between the design and the nature of the object. If it wasn't a watch that naturally moves sunwise, it wouldn't be possible to read it. The edges of two semi-circles moving in clockwise direction show hours and minutes, they are both leveled at the same height which creates a flat surface. By the interlocking shapes, hands and watch face become one to create a constantly changing graphic.
About Dabi Robert
My name is Robert and I am based in Nuremberg, Germany. My story in a nutshell: Coming from a Graphic Design background, I set foot into product design while co-founding two watch brands in 2010. With friends in Hong Kong, we are still active world-wide. I have also worked for a Tech Startup Incubator, and since around 2017 my very passion is lighting design.
Award Record
This recognition makes Dabi Robert a winner of 4 A' Design Awards. The awards span the editions from 2019 - 2020 to 2020 - 2021 of the A' Design Award & Competition.
About the A' Jewelry Design Award
The A' Jewelry Design Award is an international jewelry design competition recognizing good jewelry designs by best jewelry designers worldwide. The competition is organized within the A' Design Award & Competition and is open to jewelry designers, jewelry brands, jewelers and goldsmiths from all countries. Entries typically include rings, necklaces, bracelets, earrings, brooches and pendants. Awarded jewelry designs are published at https://designers.org/design-category/jewelry
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/117151
- A' Design Award Page: https://competition.adesignaward.com/117151
- Media Showcase: https://www.designnewsroom.com/!117151
- Laureate Profile: https://designers.org/d/275289
- Further Information from the Laureate: https://dabi.me/work/lunar/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Lunar Watch
- Function
- Watch
- Category
- Jewelry Design
- Discipline
- Fashion Design
- Industry
- Luxury and Fashion
- Colors
- Dark Slate Gray, White Smoke, Dim Gray, Black and Gray
- Images
- 5
- Client
- Ziiiro
The Recognition
- Laureate
- Dabi Robert
- Country
- Germany
- Recognition
- Golden A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #117151
Credits
- Team
- Robert Dabi, Derick Ip, Sing-Hei Chong
- Image Credits
- Image #1,2,4,5: Robert Dabi; Xcountry Inc. Japan
Design Details
- Unique Properties
- Lunar is a wrist watch that uses an unconventional way of displaying time. It is shown by two interlocking half circles. The correct side of the semi-circle that shows the current time is determined by the fact that it naturally rotates clock-wise. The inner minute disc is embedded into the outer hour disc, allowing both discs to be aligned at the same level of height. The brand ZIIIRO emphasises unique and fun ways of telling the time over absolute precision.
- Inspiration
- The goal of this project was to develop a flat graphical way of displaying time, while the whole watch face serves as a constantly changing canvas without making compromises to readability. By using these flat coloured semi-circles on solid metal discs, we touched the limits of graphical minimalism. Since it became redundant for a watch to only tell time, the brand's mission is to design quality pieces, that emphasise on the fun part of watches.
- Research
- ZIIIRO is all about unique ways of telling the time. We are aware that the purpose of a traditional wrist watch has evolved from time teller into a status symbol or accessory for expressing one's personality and fashion style. In order to figure out the fashion part, we exhibited at the Berlin fashion week 4 times, where we could get feedback from all over the world. After additional market research by making polls and looking at our customer base, we discovered that a large portion of our fans is affiliated to the creative industry. Since being creative is our credo, it shows that we are doing something right.
- Challenge
- In order for being able to embed the inner disc into to outer one, it was necessary to use brass discs. This way, the bigger disc can be bent, and the smaller disc be placed inside this deepening. Compared to plastic, metallic discs come with the disadvantage of being heavier, which can be a problem for the torque and the fixation on the stem. We tackled the torque issue by removing non-visible material from the underlying disc. The fixation issue, we tried to resolve by using another miniature disc that is being applied from the top.
- Realization and Technology
- The Lunar design was developed to create a watch face where the whole surface is a changing pattern, but in the most minimal way. In order to for the final result to be usable and readable, it is necessary for the owner to know clockwise direction. Of course, this should go without saying. Even the word "clockwise" refers to watches, so what makes this design special is that the graphical design of the watch face is tied to a watch without any alternative – It wouldn't work in a world where some watches go clockwise and some counter-clockwise. The design is tied to the product in the most intimate way.
- Operation and Interaction
- Time can be set by pulling out and turning the crown. Time is indicated by two discs, the outer one shows hour, the inner one minutes. To keep the visual appearance minimal, there are no markers. When setting the time, the light semi-circle tip have to be moved into the correct position in relation to the watch orientation. Since the semi-circles have two side, the correct one is the one moving towards clockwise direction.
- Project Duration and Location
- The project started in 2016 in Germany & Hong Kong. It took about a year until we could finalise the product. However, due to technical complications we re-released a revised version in 2020.
- Specifications
- Casing Material: 316L stainless steel, brushed Case Size Thickness: 9.8 mm, Width: 41 mm Case Back: 316L Stainless steel, matte, twist case back Hands: Aluminium, anodised and printed in various colours Watch dial: Hidden behind hands, printed black Crown: at 3 Hour Position Strap: Width 20 mm, 316L stainless steel Milanese mesh Movement: Japanese MIYOTA Quartz movement Glass: Hardened Mineral Crystal Battery: SR 616 SW Water Resistant: 5 ATM
- Keywords
- watch, wrist watch, ziiiro, time, lunar, disc
