Press Release
Khoo Siew May and Jay Septimo Receives the Bronze A' Design Award for One More Time Short Film in Movie, Video and Animation Design
Khoo Siew May and Jay Septimo recognized for movie, video and animation design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ One More Time Short Film by Khoo Siew May and Jay Septimo, designed for Superhero Me, has been granted the Bronze A' Design Award in the Movie, Video and Animation Design category, A' Design Award & Competition has announced. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About One More Time Short Film
One More Time is a short animated film created as a letter of encouragement for the Superhero Me community during the 2020 quarantine period in Singapore. The narration was recorded by community members in their own homes, sharing experiences of isolation and a shared view of resilience. A hand drawn look was chosen to give the film a personal and warm character. Light colors were used to express a feeling of hope. Digital animation tools were combined with hand drawn frames to keep the traditional appearance while working efficiently.
About Khoo Siew May and Jay Septimo
Khoo Siew May is an illustrator and animator. Jay Septimo is an animation director and animator. Both started out as motion graphics artists in the broadcast industry and have a combined experience of 14 years. With the advancement of technology, it has grown increasingly sophisticated, that nowadays, advertisements are no longer confined to only televisions. Thus, both artists are also now a creator of creative content for all sorts of digital experiences. Since going independent, it has opened up the doors for the international market for both Siew May and Jay, where they get to forge friendships and work on cool projects from around the globe.
Award Record
Khoo Siew May and Jay Septimo is a winner of 1 A' Design Award, including this recognition.
About the A' Movie, Video and Animation Design Award
The A' Movie Design Award is an international movie design competition recognizing outstanding movie designs by best movie designers and directors worldwide. The competition is organized within the A' Design Award & Competition and is open to movie designers, animation artists, directors and film producers from all countries. Entries typically include feature films, short films, documentaries, animations, music videos and experimental films. Awarded movie designs are published at https://designers.org/design-category/movie
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/117958
- A' Design Award Page: https://competition.adesignaward.com/117958
- Media Showcase: https://www.designnewsroom.com/!117958
- Laureate Profile: https://designers.org/d/299888
- Further Information from the Laureate: http://seeyoumay.co/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- One More Time Short Film
- Function
- Short Film
- Category
- Movie, Video and Animation Design
- Discipline
- Communication Design
- Industry
- Entertainment and Arts
- Colors
- Dark Slate Blue, Sea Green, Gray, Dim Gray and Dark Slate Gray
- Images
- 3
- Client
- Superhero Me
The Recognition
- Laureate
- Khoo Siew May and Jay Septimo
- Country
- Singapore
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #117958
Credits
- Team
- Khoo Siew May, Jay Septimo, Jean Qingwen Loo, Helgil Siega, Sono Sanctus, Voices From Superhero Me:, Javier Yeo, Rinn Chan, Sun Meilan, Koh Jia Jin and Joyce Teo
- Image Credits
- Creator Khoo Siew May & Jay Septimo, One More Time, 2020; Creator Superhero Me, Superhero Me Logo, 2017; Creator Khoo Siew May, Seeyoumay & Jay Septimo Logo, 2021
Design Details
- Unique Properties
- The brief was to create a letter of encouragement to our friends with special needs during the Singapore lockdown from April to June 2020. It involved narration by the Superhero Me community. From their homes, they voiced struggles with isolation united by a shared perspective of resilience to encourage everyone else facing this global challenge.
- Inspiration
- COVID 19 has wreaked havoc on the world with no end in sight. As Superhero Me's mission of fostering a more inclusive Singapore is dependent on bringing together children with and without special needs, this pandemic, and its accompanying isolation has brought significant struggle to its community and efforts. The inspiration to create this film was to spark positivity and find ways to reduce the feeling of isolation, not just for the community but for the rest of the world.
- Research
- Type of Research. Combine hand made animation with digital animation. Leveraging on digital and traditional techniques, to create a film that looks personal and warm, yet completed in a faster manner. Research objectives. To create traditional looking animation using digital software to work efficiently and communicate the message of the film effectively. Methodology. Digital software such as After Effects reduces the laborious part of traditional animation technique.
- Challenge
- The challenge was finding a hopeful message, which is the core message of the film, to spread when the news of Covid 19 pandemic just hit the world. It was especially hard when doom and gloom were everywhere.
- Realization and Technology
- We started the project by first translating the script into a storyboard. Hand drawn look was decided for the visual next. Light colors were used to create a hopeful feeling. Procreate was used for rough animation. Adobe animate was used to create refined animation. We then render it out and import it into photoshop to draw over with natural media looking brushes. We used After Effects for some of the 3D looking parts of the animation, animation that is not as fluid, and to do compositing.
- Operation and Interaction
- The film is made to play on social media platforms such as Vimeo and Facebook. 24 frames per second.
- Project Duration and Location
- The film was made all on remote with creatives from Singapore, The Philippines and the US. Voices and script were provided locally in Singapore. The project began in May 2020 and was completed in August 2020.
- Specifications
- Full HD 1920 x 1080. 24 frames per second.
- Keywords
- special needs, covid 19, pandemic, quarantine film, animation, frame by frame
